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Beyond the ultimate men's gift guide: We review the next big brands in CPG, tech and gear before you've even heard of them.

Close-up image of a Legendary Caramel Sticky Bun Protein Sweet Roll showing the caramel drizzle and soft texture. - Product Review
Featured

Legendary Caramel Sticky Bun Protein Sweet Roll

All the gooey taste, none of the guilt. Legendary’s protein sticky bun fuels you with 20g protein and only 1g sugar. $3.

Food & Beverage
The Turtlebox Gen 2 Rugged Bluetooth Speaker in a bold color, sitting on the edge of a boat deck with water in the background. - Product Review

Turtlebox Ranger Rugid Bluetooth Speaker

Tough enough for trails and loud enough for open skies — Turtlebox Ranger delivers serious outdoor sound. $250.

Tech
A can of Gorgie Sparkling Watermelon Crush Energy Drink with condensation, next to a glass filled with the lightly colored sparkling beverage and ice. - Product Review

Gorgie Sparkling Watermelon Crush Energy Drink

Zero sugar, full flavor. Gorgie’s Watermelon Crush gives you 150mg of clean caffeine in every crisp, refreshing sip. $32.

Food & Beverage
A bag of Carnivore Snax Brisket with a few of the thin, crispy, air-dried meat chips displayed next to it. - Product Review

Carnivore Snax Brisket Meat Chips

All protein, no fluff. Carnivore Snax Brisket chips are air-dried, zero-carb, and built to fuel. $33.

Food & Beverage
The Mila Air 3 Smart Air Purifier in a stylish living room, with its front display showing the current air quality index (AQI). - Product Review

Mila Air 3 Smart Air Purifier

A smart purifier that thinks for you — Mila Air 3 keeps your air clean, quietly and beautifully. $399.

Food & Beverage
A warm, comforting mug of Laurel's Functional Classic Latte, showing its creamy texture, with the product packaging in the background. - Product Review

Laurel's Functional Classic Latte

Creamy, calming, and caffeine-smart — Laurel’s Classic Latte makes energy feel good again. $30.

Food & Beverage
The MEMDock Gen2 Keyboard Hub in a sleek metal finish on a desk, sitting behind a mechanical keyboard with various devices and cables plugged into it. - Product Review

MEMDock Gen2 Keyboard Hub

Too many cables, not enough ports? MEMDock Gen2 keeps your desk clean and your workflow smooth. $109.

Tech
An open bag of 1UP Freeze-Dried Sour Strips, with several of the puffy, airy, and crunchy strips displayed next to it. - Product Review

1UP Freeze-Dried Sour Strips

Crunch like no other — 1UP’s freeze-dried sour strips mix sweet, sour, and space-worthy texture. $7.

Food & Beverage
The Bangoibanga LOP Small Square in fluorescent orange, sitting on a minimalist desk or shelf with its polished edges appearing to glow brightly. - Product Review

Bangoibanga LOP Small Square Aesthetic Light

Modern art with a glow — Bangoibanga’s orange LOP Small Square is art you can live with. $195.

Gear
A bowl of Miils Meteorite Chocolate Crunch, showing the dark, crunchy, and irregular-shaped clusters, with the product's packaging in the background. - Product Review

Miils Meteorite Chocolate Crunch Meal Replacement

Crunch that’s out of this world, nutrition that keeps you grounded — meet Miils Meteorite. $36.

Food & Beverage
A sleek, minimalist Journey Alti Wireless Charging Desk Mat in a modern office setup, showcasing a smartphone and earbuds charging on its magnetic pad. - Product Review

Journey Alti Wireless Charging Desk Mat

Charge wirelessly, work seamlessly — Journey’s Alti Desk Mat keeps your space tidy and powered. $130.

Tech
A mixed variety pack of Journee Functional Sparkling Water cans, featuring flavors like Soleil Citrus, Raspberry Dragon Fruit, and Blueberry Hibiscus, arranged to show their vibrant branding and refreshing appeal. - Product Review

Journée Functional Sparkling Water

Feel good, think better. Journée gives you calm focus with every can—nootropics and adaptogens included. $27.

Food & Beverage
A person wearing the East Waves Surf Club Cap in a stylish neutral Maple color, with a beach or coastal background. - Product Review

East Waves Surf Club Cap Maple

Simple, stylish, and made for sun — the Surf Club Cap from East Waves nails the beach-day look. $35.

Gear
The blue tub of Vital Proteins Collagen Peptides powder with a scoop of the unflavored powder next to a cup of coffee it can be mixed into. - Product Review

Vital Proteins Collagen Peptides Powder

Vital Proteins packs support for your skin, hair, and joints — all in one clean, unflavored scoop. $27.

Food & Beverage
The Wolfpak Mini Duffle Bag 20L in a neutral color, sitting on a gym floor next to a water bottle and workout gear. - Product Review

Wolfpak Mini Duffle Bag 20L Neutral

Don’t let the size fool you — Wolfpak’s 20L Mini Duffle carries more than you’d expect in sleek, everyday style. $150.

Gear
A bottle of Goli Apple Cider Vinegar Gummies with several of the red, dome-shaped gummies placed in front of it. - Product Review

Goli Apple Cider Vinegar Gummies

Skip the burn, keep the benefits — Goli’s ACV gummies make apple cider vinegar easy (and tasty). $19.

Food & Beverage
The ultra-thin Peel Super Thin iPhone 15 Plus Case in a matte finish, being held to show its incredibly slim and nearly invisible profile. - Product Review

Peel Super Thin iPhone 15 Plus Case

Barely there, but built to protect — Peel’s ultra-thin iPhone 15 Plus case keeps it sleek without the bulk. $39.

Tech
A tube of Nuun Sport electrolyte tablets with a few tablets next to a glass of water where one is actively fizzing and dissolving. - Product Review

Nuun Sport Electrolyte Tablets

Clean hydration made easy — Nuun Sport tablets deliver electrolytes with only 1g of sugar. $8.

Food & Beverage
The Ugmonk Analog productivity system on a clean, minimalist desk, with task cards sorted into the solid wood holder. - Product Review

Ugmonk Analog Productivity To-Do List Starter Kit

Ditch the screen. Ugmonk’s Analog Starter Kit helps you organize your day with style and focus. $69.

Gear