Clean, safe, and natural oral care products for adults and children.


Upgrade your toothpaste. Happy Tooth whitens and protects—no fluoride, no nonsense. $14.

Discover expertly crafted razors and blade subscriptions designed for a superior shave. Shop our range of premium personal care products, tailored for your grooming needs and convenience.

Clean, safe, and natural oral care products for adults and children.

Worlds Best Smelling Detergent Made With Safe Ingredients

We believe the future of sustainability is fewer products, so we've created skincare for everywhere: multi-use formulas for the skin on your face and body.