- 9 Under-The-Radar Golf Brands to Try in 2025 - Golf is in the middle of a full-on style reset, and this guide spotlights nine up-and-coming apparel brands bringing streetwear, minimalism, and culture onto the fairway in 2025. From Malbon and Eastside Golf to Quiet Golf and Bogey Boys, these are the labels rewriting the dress code for modern, more inclusive golf—on and off the course.
- Editor's Pick: This Is the Next Billion-Dollar Non-Alcoholic Brand - Non-alcoholic beer is having a real moment, and Easy Does It, a crisp 65-calorie LA lager from skate legend Erik Ellington, is emerging as the standout brand in the space. With founder-led authenticity, Liquid Death-level branding, and perfect timing in a $22 billion sober-curious market, this piece makes the case for why it could become NA beer's first billion-dollar name.
- The 19-Year-Old Taking On Starbucks (And Winning) - A 19-year-old grocery store worker in Quebec spotted a gap in the canned coffee aisle and turned it into CaffUp, a premium vanilla latte brand winning fans across Canada through TikTok and relentless hustle. This founder interview breaks down how Xavier Bonneau went from stocking shelves to selling out pre-launch inventory, raising capital, and positioning CaffUp to challenge Starbucks in the ready-to-drink coffee game.
- 15 Best Luxury Gifts: Premium Investments from Emerging Brands - This guide is the splurge list for people who already have everything, spotlighting 15 luxury gifts that range from $5,000 projectors to hand-finished standing desks and AI boxing gyms, all from brands on the rise. If you want your "main event" gift to feel more like an investment in design, tech, and emerging labels than another logo flex, this is where to start.
- Previewer's Best Emerging Brands of 2025 - This feature is the year-end roundup, highlighting Previewer's favorite emerging brands across CPG, tech, and gear after reviewing more than 300 products discovered and featured throughout 2025. From Casa Virgin and Easy Does It to Modhaus, Bink, and a few "not-so-emerging anymore" breakouts like GrĂĽns, this awards list calls out the brands most likely to define the next wave of consumer innovation.
Top 5 Previewers
Product and brand features that resonated that our readers clicked on the most.
- New Things Lab Zone Productivity Timer Review - Most productivity apps promise better focus but usually add more distractions. The Zone Productivity Timer takes the opposite approach. This small silicone cube sits on your desk, counts down work sessions, and keeps your phone out of reach. No notifications, no apps, no social media temptations—just focused work time. In a world where people constantly check their phones, an entirely analog solution might be exactly what productivity needs. This review looks at whether the Zone cube actually delivers the deep focus it promises.
- Fhade Hybrid Golf Shoe Review - Most golfers think they have to choose between performance and style when buying golf shoes. The Fhade Hybrid Golf Shoe challenges that idea by blending modern design with dependable on-course function. As golf footwear evolves toward more athletic, off-course-friendly designs, Fhade stands out as a brand that truly understood the shift. Their Hybrid Golf Shoe combines comfort, mobility, and versatility in one package. This review explains why it's becoming a favorite among modern golfers in 2025.
- MetMo Multi Drive Review - Modern multi-tools are often lightweight in the worst way—plastic, disposable, and uninspiring. The MetMo Multi Drive is the opposite: a meticulously engineered, all-metal tool that feels as good to use as it looks on your desk. Designed by makers for makers, it blends old-school mechanical precision with modern modularity. This review explores how the MetMo Multi Drive redefines what a compact desktop multi-tool can be.
- Modhaus Upright Two MagSafe Stand Review - Some phone stands are simple plastic holders. Others are designed with intention and craftsmanship. The Modhaus Upright Two falls firmly into the latter category. This small, sculptural piece transforms your MagSafe charger into a stable, elegant dock that feels at home on any desk. This review breaks down what makes the Upright Two stand out in 2025.
- Primal Sweets Vanilla Protein Marshmallows Review - Finding a protein snack that actually tastes good can feel impossible. Primal Sweets aims to change that with their Vanilla Protein Marshmallows, a unique blend of dessert and functional food. This review looks at what sets them apart, from flavor and texture to overall snackability, and whether they're worth adding to your rotation in 2025.
What New You Can Expect Next Year
We've got an awesome schedule of content prepared for you in the New Year.
But overall, you can expect MORE of everything. We will have more blog posts for you to read and feature more emerging brands as brands are now approaching us asking to be featured.
We want to be more involved with you on social media! We will be creating content on our Instagram, YouTube, and Tiktok (links below) so that we can meet you where you already are with content that you like to see.
We have been compiling a list of the most exciting and innovative founders across emerging brands. We will feature more founder interviews sharing their brands, journeys, and advice they have for other founders.
Have ideas of other content you want to see? Let us know!
Thank You
We wanted to close by saying a huge "Thank you" to the Previewer gang for tuning in every day to Previewer.co and every Wednesday to this newsletter.
Some of you have even connected with Callahan on LinkedIn and commented and provided feedback on his behind-the-scenes posts of starting and scaling Previewer.
We love sharing our passion with you and we love that you all are enjoying what we are creating. Cheers to a great year and for even better things to come!
