The Absorption Company makes supplements built around nutrient absorption, including overnight Sleep and Restore formulas for repair and rehydration.
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1 productLyte BitesLyteBites now sells "ATP + Electrolyte Gummies": each 2-gummy serving packs 250mg ATP, 375mg of electrolytes (sodium, potassium, magnesium and calcium), vitamins C and B12 and 300mg coconut water. The vegan, non-GMO, gluten-free gummies have only 3g sugar, and the brand bills them as "The Anti-Aging Secret."
1 productMoon JuiceMoon Juice is a wellness brand making third-party-tested supplements with adaptogens, mushrooms and botanicals, including Magnesi-Om, SuperYou and Bliss Miss hot chocolate.
1 productHydrantHydrant makes "science-backed hydration" packets with "real fruit juice" and "balanced electrolytes," in low- and no-sugar options with "no artificial sweeteners or stevia." Co-founders John, a scientist, and Jai, a finance consultant, were tackling the same problem on opposite sides of the US until a friend connected them.
1 productRadunoRaduno bills itself as "The First Functional Olive Oil for Modern Wellness," making organic extra virgin olive oil gummies and tinctures infused with THC and CBD or functional mushrooms. Tinctures come in "clear, measured 1mL servings," with products for focus, sleep, relief and pet wellness.
1 productYamabushi FarmsYamabushi Farms was founded in 2024 by three Japanese-American climbers in Los Angeles, growing lion's mane mushrooms for teas, tinctures and supplements.
1 productJoyrideFounder Tyler Merrick started Austin-based JOYRIDE in 2022 to create "better-for-you candy without any junk ingredients," and that spring reached out to Ryan Trahan, a YouTuber and former D1 athlete who loved candy; Ryan joined as Co-Owner and Chief Creative Officer in 2023. Billed as "Uncommon Candy. Less Sugar. Amazing Taste.," its sour strips, ropes, worms and frosted gummy bears come with "no junk, no fake colors, and less sugar than the leading brands."
