Prose Custom Hair Care Review: Personalized Haircare That Actually Delivers Results (2025)

Finding a shampoo that truly understands your hair can feel impossible. Most store-bought products target general concerns like dryness or oiliness, ignoring how personal hair care really is. Prose changes that by formulating custom products based entirely on your individual profile. This Prose Custom Hair Care Review explores how their data-driven approach delivers real, visible results in 2025.

How Prose Creates Personalized Haircare

Prose begins with a detailed haircare consultation that analyzes over 85 factors to fully understand your hair and scalp. The questions go beyond simple texture or type, they look at your diet, stress levels, and even your zip code to assess environmental influences like pollution, humidity, and water hardness. This deep level of analysis ensures that your shampoo formula reflects your lifestyle and surroundings, not just your hair type.

Your Custom Formula, Made to Order

After completing the consultation, Prose’s AI-powered algorithm selects from more than 185 clean, proven ingredients to create your unique blend. Each ingredient is chosen with purpose, for example, Apple Cider Vinegar helps boost shine, Hyaluronic Acid hydrates dry hair, and Biotin supports stronger strands. Whether you have oily roots, dry ends, or both, your shampoo is made fresh to match your specific goals.

The formula is also free from sulfates, parabens, mineral oils, and other harsh chemicals. It’s color-safe, keratin-safe, and non-stripping, making it suitable for all hair types and treatments.

Adjusting as You Change

What makes Prose unique is how it evolves with you. Your hair and environment aren’t static, and Prose’s approach reflects that. After each order, you can provide feedback about how your formula performed, for example, if your shampoo felt too light or too rich. Prose uses this information to fine-tune future batches, ensuring your products stay aligned with your changing needs, seasons, or lifestyle adjustments.

Scientifically Proven Results

Prose’s in-house tests show measurable improvements in hair strength and reduced breakage when the Custom Shampoo and Conditioner are used consistently. These results are based on instrumental testing compared to non-conditioning shampoos, supporting the brand’s claims with real data.

Every wash gently removes buildup while maintaining hydration balance, helping your hair feel cleaner, softer, and stronger over time.

Exclusive Fragrance Options

As part of your customization, you can select from Prose’s exclusive fragrance collection or go fragrance-free. Each scent is clean, 100% vegan, and designed to elevate your haircare ritual:

• Arcadia: Grapefruit, Basil, Cedar
• Botanica: Eucalyptus, Rosemary, Lavender
• Corsica: Anjou Pear, Peony, Cedar Wood
• Glacia: Cypress, Fresh Citrus, Musk
• Meleni: Mango, Melon, Lush Greens
• Oasis: Jasmine, Amber, White Peach
• Prelude: Soft, subtle fragrance option
• Fragrance-Free: For those with sensitivities or minimal preferences

Notable Ingredient Highlights

• Apple Cider Vinegar: Enhances shine and promotes scalp health
• Fermented Rice Water: Smooths and strengthens strands while reducing frizz
• Hyaluronic Acid: Deeply hydrates dry or damaged hair
• Acacia Collagen: Helps protect and replenish moisture
• Pro-Vitamin B5: Rebalances the scalp and reduces sensitivity
• Shikakai Extract: Gently cleanses and detoxifies roots
• Biotin: Fortifies strands and supports thicker hair growth
• Green Tea Water: Helps control oil production
• Jasmine Water: Supports scalp hydration and balance
• Jujube Bark Extract: Soothes and reduces flakiness

How to Use Prose Custom Shampoo

Each bottle of Prose Custom Shampoo includes directions customized to your unique hair profile. Below is a general guide:

1. Begin with damp hair and dispense your recommended amount onto your fingertips.
2. Add a bit of water, then gently massage into your scalp and roots to create a rich lather.
3. Rinse thoroughly and repeat if desired for a deeper cleanse.
4. Follow with your Prose Custom Conditioner or other Prose treatments as part of your personalized routine.

Pros and Cons of Prose Custom Hair Care

• ✅ Pro: Tailored formulas created from 85+ personal and environmental data points
• ✅ Pro: 185+ clean, effective ingredients chosen based on your hair’s real needs
• ✅ Pro: Adjusts over time through user feedback and seasonal recalibration
• ✅ Pro: Sulfate-free, color-safe, keratin-safe, and non-stripping
• ✅ Pro: Includes exclusive fragrance options or fragrance-free selections
• ✅ Pro: Proven to increase hair strength and reduce breakage over time
• 🟡 Con: Requires time to complete the detailed consultation process
• 🟡 Con: May take several orders to fine-tune your perfect formula
• 🟡 Con: Higher cost compared to generic or drugstore products

Who Should Choose Prose Custom Hair Care

• Complex Hair Concern Users: Those with combinations like oily scalp and dry ends
• Clean Beauty Enthusiasts: Consumers seeking sulfate-free, paraben-free formulations
• Data-Driven Individuals: People who value scientific personalization in their beauty routine
• Long-Term Hair Health Seekers: Anyone looking for a consistent, custom approach that evolves over time

Final Verdict: Is Prose Worth It in 2025?

Prose Custom Hair Care redefines what shampoo can be. Its in-depth consultation process, use of clean, effective ingredients, and smart feedback system make it one of the most advanced personalized haircare solutions available today. Unlike generic products, Prose evolves with you, adapting to your changing needs and delivering visible, measurable results.

While it requires more upfront effort and a higher price than standard shampoos, the payoff is hair that genuinely feels and looks healthier. For anyone ready to take hair care seriously, Prose offers a personalized path backed by science, clean beauty principles, and real results.