
Brause Malt Beer
Brewed bold, not buzzed. Brause Malt Beer delivers rich German flavor... no alcohol, no sugar. $40.

KOOK Pre-Swim Hair Mask
Eight hours of sun, salt, and chlorine protection in one spray. This reef-safe formula keeps your hair damage-free through every beach day and pool session. $44.

Trunk Tea Spirit-Free Variety Pack
Sophisticated mocktails that don't taste like juice. This variety pack brings bar-quality complexity to your alcohol-free nights. $18.
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Yamabushi Farms Lion's Mane Capsules
Mental clarity in a capsule. These sub-critically extracted Lion's Mane mushrooms deliver the brain boost without the coffee jitters. $25.

Fore Fellows Double Pinstripe Polo
Classic meets comfort. The Fore Fellows Double Pinstripe Polo brings course-ready polish to everyday wear. $67.

NA Beverage Co. Functional Social Tonics
Mindful buzz, zero booze. NA Beverage Co.'s Functional Tonics blend adaptogens with flavor that hits. $15.

Caddy Wrap Houndstooth Golf Club Wraps
Style your swing. Caddy Wrap transforms your clubs with bold, custom designs like Houndstooth. $15.

Eargasm High Fidelity Earplugs
Hear the music, not the noise. Eargasm Earplugs protect your hearing without killing the vibe. $46.

D. Franklin Jackson Square Sunglasses
Retro spirit, modern edge. D. Franklin's Jackson Square shades bring timeless '80s cool. $70.

Away Aluminum Bigger Carry-On
Built to turn heads and take hits. Away's Aluminum Bigger Carry-On redefines premium travel. $645.

Superlova Noodle Kit
Restaurant-quality noodles at home, minus the delivery fees. This gut-friendly kit brings authentic Dan Dan or May May flavors to your kitchen in minutes. $40.

Neatcove Handcrafted Oak Desk Organizer Set
Order meets craftsmanship. The Neatcove Oak Tray turns workspace clutter into calm. From $102.

CHUH Matcha Blueberry Oat Milk
Ceremonial matcha meets creamy blueberry in a can. This ready-to-drink blend delivers smooth energy and zero jitters for when coffee feels too aggressive. $18.

Re-Route Grounding Sours
Stress relief that tastes like candy. These tangy adaptogen-infused gummies help you reroute anxiety without the weird herbal aftertaste. $18.

Slouch Couch Basecamp
Comfort goes portable. The Slouch Couch inflates in seconds for the ultimate chill—anywhere. $200.

Bink Big Bottle
Stay hydrated in style. The Bink 36oz Big Bottle makes tracking your sips effortless and chic. $44.

Eager Eagle Classic Eagle Golf Hat
Sun protection meets country club style. The Eager Eagle Classic delivers UPF 50+ coverage and moisture-wicking comfort. $35.

CUCU Cucumber Water
Stay hydrated the clean way. CUCU squeezes real cucumbers for natural refreshment. $33.

Be LOVE Balanced Electrolyte Beverage
Laser focus meets calm energy. No jitters, just results. $36.
