Previewer

Discover Emerging Consumer Brands. Curated daily.

Rains Rolltop Rucksack in a stylish color, showcasing its waterproof fabric, roll-top closure, and minimalist design. - Product Review
Featured Brand

Rains Rolltop Rucksack

Your commute, upgraded. Minimalist style meets practical storage in the Rains Rolltop Rucksack. $150.

Gear
Keychron K1 QMK/VIA Wireless Mechanical Keyboard in a sleek, low-profile design with RGB backlighting. - Product Review

Keychron K1 QMK Wireless Mechanical Keyboard

Effortless typing anywhere. The Keychron K1 combines style with smooth mechanical keys. $85.

Tech
SLNT Waterproof Faraday Phone Bag in black, a signal blocking and waterproof dry bag pouch for smartphones - Product Review

SLNT Faraday Dry Bag

Shield your tech in style. The SLNT Faraday Phone Bag guards your phone anywhere. $46.

Gear

Latest Articles

Under-The-Radar Golf Brands: Par(t) 4: Gear & Equipment - Product Review

Under-The-Radar Golf Brands: Par(t) 4: Gear & Equipment

The disruptive brands redefining the gear in your bag and the clubs in your hands. Part 4 of 4.

Gear
Best Gifts for Outdoorsmen From Emerging Brands Worth Knowing - Product Review

Best Gifts for Outdoorsmen From Emerging Brands Worth Knowing

Thoughtfully designed gear that proves adventure-ready equipment does not need a household name.

Gear
Editor’s Pick: From Kauai Farmers Market Find to the Future King of Electrolytes - Product Review

Editor’s Pick: From Kauai Farmers Market Find to the Future King of Electrolytes

Forget the polished corporate launches and the venture-backed hype. The best new electrolyte powder is being hand-harvested in Hawaii

Food & Beverage
Best Watches Under $500 From Emerging Brands Worth Knowing - Product Review

Best Watches Under $500 From Emerging Brands Worth Knowing

Thoughtfully designed timepieces that prove great watches do not need a luxury price tag.

Gear
What Is Previewer? A New Way to Discover Emerging Brands Early - Product Review

What Is Previewer? A New Way to Discover Emerging Brands Early

What Previewer is, how it started, and why early adopters use it to find what’s next.

Blogs
Previewer’s Best of CES 2026: The Top 7 Products from Emerging Brands - Product Review

Previewer’s Best of CES 2026: The Top 7 Products from Emerging Brands

A breakdown of the top new brands and breakthroughs from the Consumer Electronics Show 2026.

Tech
LEGO Lamborghini Countach 5000 Quattrovalvole set 10337 fully built, showcasing its iconic white wedge shape and scissor doors. - Product Review

Lego Lamborghini Countach 5000 Quattrovalvole Set

Channel your inner Wolf. This piece screams power and ambition. $180.

Gear
UGREEN Nexode RG 65W Robot GaN Charger with its cute LED face display, showing its compact size and multiple USB ports. - Product Review

UGreen Uno Chargers

Charge smarter, not harder. This 65W robot charger keeps your devices powered with style. $50.

Tech
JLab GO Air POP True Wireless Earbuds in Fruity Pebbles red and yellow colors with their compact charging case. - Product Review

JLab Fruity Pebbles GO Air POP

Turn heads and tunes. Bold colors meet crisp audio in the Fruity Pebbles earbuds. $35.

Tech
Sharge SHARGEEK 170 Transparent Power Bank showcasing its see-through design, smart display, and multiple charging ports. - Product Review

Sharge Sharkgeek Transparent Power Bank

Goodbye ugly chargers, hello Sharge. Transparent, powerful, and built to stand out. $130.

Tech
The James Brand Pike Knife with a rosewood handle and Sandvik 12C27 steel blade, a modern slip joint EDC pocket knife. - Product Review

James Brand Pike Knife

A modern pocket knife done right—the James Brand Pike blends minimalist design with practical performance. $139.

Gear
AMMO NYC Car Care Starter Kit products, including Frothe, Hydrate, and Skin, arranged for a professional car detailing session. - Product Review

AMMO Car Care Starter Kit

From garage to highway, make your car shine like it just rolled off the showroom floor. $77.

Gear
A-Tech Airtag Multitool 7-in-1 in black, a compact EDC keychain tool with an integrated AirTag holder. - Product Review

A-Tech Airtag Multi Tool

Carry smarter, not heavier. Atech’s AirTag Multitool 7-in-1 keeps tools and tracking in one place. $25.

Gear
Tsubota Pearl Blue Sky Lighter with its charming cloud pattern on a polycarbonate casing, a stylish refillable pocket lighter. - Product Review

Tsubota (Tetra) Blue Sky Lighter

Your BIC could never. Light up in style and keep your vibe sky-high. $45.

Gear
DMOS Compact Delta Shovel in its collapsed and extended forms, showcasing its aircraft-grade aluminum construction for off-roading. - Product Review

DMOS Compact Delta Shovel

Looks good in a G Wagon. Works hard in a Tacoma. Meet the Compact Delta Shovel. $199.

Gear
Funtech Lab Windsible Desktop Wind Tunnel with a model car inside its clear chamber, demonstrating aerodynamic testing. - Product Review

Funtech Lab Desktop Model Car Wind Tunnel

Turn your desk into a test lab. The Windsible Wind Tunnel makes aerodynamics fun again. $239.

Gear
Asher Golf Premium Golf Glove in Seafoam color, showcasing its AAA Cabretta leather and stylish design. - Product Review

Asher Golf Premium Golf Glove

Forget shouting ‘FORE!’—let your glove do the talking. Asher Golf keeps your game sharp and stylish. $28.

Gear
Tivoli Audio SongBook MAX portable Bluetooth speaker in green, showcasing its retro design, carry handle, and speaker grille. - Product Review

Tivoli Audio SongBook MAX

Your soundtrack, anywhere. The SongBook MAX delivers portable power for true music lovers. $600.

Tech
Ventete aH-1 Inflatable Bicycle Helmet in black, shown both inflated for use and folded for portability. - Product Review

Ventete aH-1 Inflatable Bicycle Helmet

Big, bulky helmets are out. Meet the portable, innovative ride protection you’ll actually want to carry. $495.

Gear
Sauz Original Combo Pack showing four jars of gourmet pasta sauces including Hot Honey Marinara and Creamy Vodka. - Product Review

Sauz Original Marinara and Vodka Pasta Sauces

Level up your meals with Sauz’s four bold sauces to turn any dish into a flavor masterpiece. $41.

Food & Beverage
Iron & Glory Wooden Line Up game, a deluxe four in a row strategy board game made of quality wood with playing discs. - Product Review

Iron & Glory Wooden Line Up

Test your wits in style with Iron & Glory’s Line Up—a game for thinkers and strategists that everyone loves. £45.

Gear
Jones Sport Rover Stand Golf Bag in a stylish color, showcasing its lightweight design and stand mechanism for walking golfers. - Product Review

Jones Sport Rover Stand Golf Bag

Light, durable, and packed with top-quality features—Rover Stand Bag is every golfer’s dream companion for the links. $280.

Gear