Previewer

Discover Emerging Consumer Brands. Curated daily.

The Honolulu Pawnshop Hiragana Pawn Tee in black, showing the clean Japanese script graphic on the heavyweight cotton fabric. - Product Review
Featured Brand

Honolulu Pawnshop Hiragana Pawn Tee

Local legend meets streetwear—Honolulu Pawnshop’s Hiragana Pawn Tee keeps things classic. $78.

Style
A pair of Sunski Bernina sunglasses with their distinctive round lenses and perforated magnetic side shields, shown in an outdoor setting. - Product Review

Sunski Bernina Sunglasses

Adventure-ready shades that blend retro style with modern durability—meet the Sunski Bernina. $98.

Style
An open jar of OxfordHill Texture Clay Pomade, showing the creamy texture of the product, next to its stylish packaging. - Product Review

OxfordHill Texture Clay Pomade

Style and control in one—OxfordHill’s Texture Clay Pomade keeps your hair sharp and effortless. $26.

Style

Latest Articles

Under-The-Radar Golf Brands: Par(t) 4: Gear & Equipment - Product Review

Under-The-Radar Golf Brands: Par(t) 4: Gear & Equipment

The disruptive brands redefining the gear in your bag and the clubs in your hands. Part 4 of 4.

Gear
Best Gifts for Outdoorsmen From Emerging Brands Worth Knowing - Product Review

Best Gifts for Outdoorsmen From Emerging Brands Worth Knowing

Thoughtfully designed gear that proves adventure-ready equipment does not need a household name.

Gear
Editor’s Pick: From Kauai Farmers Market Find to the Future King of Electrolytes - Product Review

Editor’s Pick: From Kauai Farmers Market Find to the Future King of Electrolytes

Forget the polished corporate launches and the venture-backed hype. The best new electrolyte powder is being hand-harvested in Hawaii

Food & Beverage
Best Watches Under $500 From Emerging Brands Worth Knowing - Product Review

Best Watches Under $500 From Emerging Brands Worth Knowing

Thoughtfully designed timepieces that prove great watches do not need a luxury price tag.

Gear
What Is Previewer? A New Way to Discover Emerging Brands Early - Product Review

What Is Previewer? A New Way to Discover Emerging Brands Early

What Previewer is, how it started, and why early adopters use it to find what’s next.

Blogs
Previewer’s Best of CES 2026: The Top 7 Products from Emerging Brands - Product Review

Previewer’s Best of CES 2026: The Top 7 Products from Emerging Brands

A breakdown of the top new brands and breakthroughs from the Consumer Electronics Show 2026.

Tech
A pair of Barbour Everitt Mule Slippers in classic brown suede, showcasing the iconic tartan trim and cozy interior lining. - Product Review

Barbour Everitt Mule Slippers

Slip into comfort with Barbour’s Everitt Mule Slippers—classic style meets cozy warmth. $110.

Style
A collection of wooden superhero signs from The Handmade Sign Company, such as Captain America's shield and Spider-Man's logo, mounted on a stylish bedroom wall. - Product Review

The Handmade Sign Company Superhero Signs

Add a heroic touch to any room with The Handmade Sign Company’s Superhero Signs—bold, timeless, and handcrafted. $65.

Gear
The LOFREE Touch PBT Wireless Mouse in a retro colorway, sitting on a desk next to a matching LOFREE mechanical keyboard. - Product Review

LOFREE Touch Wireless Mouse

Elevate your workflow with Lofree Touch—a wireless mouse that’s as stylish as it is functional. $89.

Gear
The sleek, aluminum Ascrono MacBook Docking Station with a MacBook Pro vertically docked in it on a clean, organized desk setup. - Product Review

Ascrono MacBook Docking Station

Effortlessly expand your MacBook’s capabilities with the Ascrono Docking Station—a sleek and powerful tool. $210.

Tech
The Grid Studio Game Boy Color Breakdown art piece, with the disassembled components neatly arranged and labeled in a sleek black frame. - Product Review

Grid Game Boy Color Breakdown

Relive the nostalgia of gaming with Grid Studio’s Game Boy Color frame—a piece of history for your wall. $200.

Tech
A set of personalized Prose custom hair products (shampoo, conditioner) with the user's name on the stylish bottles. - Product Review

Prose Custom Hair Products

Custom shampoo that actually delivers. Prose builds a formula based on your hair goals... not guesses. $30.

Gear
The completed Woobles Harry Potter amigurumi crochet figure, with his glasses and scarf, next to the kit's box and yarn. - Product Review

The Woobles Harry Potter Crochet Kit

Crochet, but make it magical. The Woobles’ Harry Potter Kit makes learning fun and strangely relaxing. $40.

Gear
The Balolo Setup Cockpit monitor stand in walnut, organized on a desk with two monitors, a laptop, and various accessories attached. - Product Review

Balolo Setup Cockpit Monitor Stand

Built for creators who care about their setup. Balolo’s Setup Cockpit turns your desk into a workspace worth showing off. $280.

Gear
A MacBook with a dbrand Real Tan Leather Skin applied, showcasing the material's rich texture and perfect, edge-to-edge fit. - Product Review

dbrand Real Tan Leather Skins

Real leather, zero bulk. dbrand’s precision skins make your tech look and feel premium. $35.

Tech
The Gravity Chunky Knit Blanket in soft grey, draped elegantly over a sofa and showcasing its thick, open-weave texture. - Product Review

Gravity Chunky Knit Blanket

Heavy, soft, and impossible to put down. The Gravity Chunky Knit Blanket feels like a hug you didn’t know you needed. $160.

Gear
The Devereux Golf Checked Shocker Skull driver headcover, with its distinctive checkerboard pattern and skull logo, on a golf driver. - Product Review

Devereux Golf Driver Headcover

Loud, bold, unapologetic. The Checked Shocker Skull Headcover brings personality to your bag. $90.

Gear
A large desk mat from The Mousepad Company's Manga Motors collection, featuring vibrant anime-style car art, under a keyboard and mouse. - Product Review

The Mousepad Company Manga Motors Mousepads

The mousepad your setup didn’t know it needed. Clean design, smooth glide, and zero clutter. $48.

Gear
The Levitexa Nimbus Floating Display levitating a stylish sneaker above its sleek, minimalist base. - Product Review

Levitexa Nimbus Floating Display

Your favorite collectible, now floating in mid-air. Nimbus turns any display into a small moment of magic. $63.

Gear
The completed Petrolbricks BMW M3 E30 building brick model, showcasing its detailed and accurate design on a clean surface. - Product Review

Petrolbricks BMW M3 E30

A legend rebuilt in bricks. Petrol Bricks’ M3 E30 captures the soul of the original icon. $79.

Gear
The Floyd Cabin Suitcase with its distinctive red skateboard-style wheels, standing in a modern airport terminal. - Product Review

Floyd Cabin Suitcase

The suitcase that rolls like a skateboard. Floyd’s Cabin makes airport runs feel smooth and effortless. $693.

Style
The Chance Cloud Mini Basketball Hoop with its unique cloud-shaped backboard mounted on a stylish bedroom or office wall. - Product Review

Chance Cloud Mini Basketball Hoop Set

Play meets design. The Chance Cloud Hoop turns your wall into a slam-dunk statement. $60.

Gear