Discover New Emerging Brands Before Everyone Else.
Sent Weekly.
Sent Weekly.
From the firepit to your living room, these are the emerging brands defining the cozy season.
There's a specific magic to this time of year, isn't there? It's more than just falling leaves and colder weather; it's the smell of woodsmoke in the air, the sound of a football game on TV, and the quality time spent at the neighborhood firepit. It's a season of cozy comforts and shared memories. But the best part of any new season is finding the new things that will come to define it.
You know our mission at Previewer: find the next big thing before it's everywhere. We've channeled that energy into curating the perfect fall list. Forget the brands you see in every big-box store. We've assembled seven must-have products from the under-the-radar brands that are about to become household names.
If you want to be the person who introduces your friends to their new favorite snack or cozy essential, keep reading.
What's a bonfire without s'mores? It's a non-negotiable staple of fall, right up there with crisp air and football. But by the time you're on your third classic, sugary marshmallow, you're starting to feel sick. It feels like a cheat meal, not a cozy snack. This year, you can be the hero of the firepit by bringing the upgrade everyone has been secretly wishing for—a marshmallow that lets you indulge guilt-free.
What makes it special: Meet Primal Sweets Vanilla Protein Marshmallows. It's a functional dessert that tastes like a soft, fluffy treat. They're made with high-quality, grass-fed whey protein isolate and bovine gelatin (hello, collagen benefits!), while keeping the iconic pillowy texture. Best of all, they are completely free from added sugars, soy, and seed oils. Instead, they get their sweetness from natural sources like monk fruit and xylitol. Whether you're roasting them golden-brown, dropping them in a hot cocoa, or just eating them straight from the bag, this is the clean, protein-packed swap your fall routine needs.
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Remember those PVC blowdart guns you made as a kid? We found the adult-approved, overkill upgrade: a marshmallow crossbow. The bonfire is raging, but the kids are getting restless. What's the best way to entertain the crowd between s'mores? This is how you settle who really has the best aim or see who can set the distance record for catching a marshmallow in their mouth.
Why you need it: This is the MMX Blackout Marshmallow Crossbow, and it puts every cheap plastic shooter to shame. It's hand-made from premium anodized aluminum with a "blackout" finish. The crossbow mechanism delivers consistent power and accuracy far beyond any simple blow-powered tube. This level of engineering transforms casual marshmallow tossing into a hilarious, high-stakes target practice. It uses standard marshmallows, making it the perfect (and safe) way to upgrade your backyard battles.
It's not fall without a cozy movie night. But whether you're bundled up outside under the stars or burrowed under a blanket in your living room, the setup is always a hassle. You have to find a streaming stick, plug in a speaker, and then spend ten minutes trying to get the picture focused. It's a process that can kill the vibe before the opening credits roll. Now, you can be the hero of movie night by skipping the entire tangled mess.
What it does: This is the Nebula Mars 3 Air, and it's a portable cinema in a box. It's the world's first long-lasting Google TV projector with Netflix built right in, meaning you can ditch the streaming sticks for good. It also has powerful dual 8W Dolby Audio speakers, so your sound is handled. It projects a bright, 1080p HDR picture and—best of all—uses "Intelligent Environment Adaptation" to automatically focus, keystone, and fit the screen in just 3 seconds. With 2.5 hours of movie-watching battery, you're ready to play, inside or out.
Fall brings colder temperatures and wetter days, and we've all felt that sinking feeling of a notebook turning to mush in a damp bag or pocket. One unexpected downpour, and your inspiration or important notes become pulp. What you need is a notebook built for survival, one that laughs at rain, mud, and grime instead of dissolving in it.
Why it's different: This is a notebook that isn't made of paper. At least not normal paper. The Field Notes Expedition Notebook uses Yupo Synthetic paper, which is a waterproof and tearproof material made out of polypropylene. It has the classic pocket-sized (3 ½" x 5 ½") dot-graph layout, but is durable enough to survive the South Pole (literally!). This makes it ideal for anyone who works or adventures outdoors in harsh, wet, or rugged conditions. Each notebook contains 48 pages of dot-graph paper. Just make sure to use a ballpoint pen or a pencil, as liquid pens will slide right off its indestructible surface.
If you have this in your pocket, cutting firewood for the bonfire will be the highlight of your week. This ax is so awesome, you'll be showing it off to every single adult in your neighborhood. Imagine pulling a tool from your jacket pocket, giving it a single sharp flick of your wrist, and having it transform into a powerful hatchet. Why do you need a pocket ax? The real question is, why wouldn't you?
Why it's awesome: The CRKT Provoke X Axe is a piece of engineering magic. It uses a Kinematic deployment system that opens with one hand at the flick of the wrist. It transforms from a pocket-sized tool but delivers the power of a full-sized hatchet, featuring a tough D2 tool steel axe head. When you're done, it folds back into a compact, safe package.
We've finally found the slipper that solves the great fall footwear dilemma: one with true indoor comfort and real outdoor quality. It's the perfect shoe for a season of in-and-out living, from grabbing more wood for the bonfire to walking the dog on a chilly morning. Forget swapping shoes at the door. You can finally wear the same pair while taking the kids trick-or-treating as you can when you're cozied up on the couch afterward.
What makes it special: It has "Cloud" in its name for a reason. The Lusso Cloud Esto Loafer-Inspired Slide is a hybrid shoe that combines the sophisticated look of a corduroy loafer with the easy-on convenience of a backless slide. It features a revolutionary triple-layer memory foam footbed for all-day, cloud-like comfort, while the premium corduroy upper and waterproof outsole make it durable enough for any fall activity.
"Chunky" is the perfect adjective to describe the optimal fall blanket. As the air gets colder, you need a blanket that's less of an accessory and more of an experience. Let this Chunky Knit Blanket from Gravity be the finishing touch on your fall movie night with the Nebula Mars 3 Air Projector. This is exactly the kind of blanket you'll want to hide under while you watch Scream or Hocus Pocus.
Why you need it: This isn't your Grandma's knit blanket. This is a 10lb blanket, knitted from soft, breathable bamboo material. That's the key difference. The bamboo design means you get the grounding pressure of a weighted blanket, without overheating two minutes into the movie. It's designed to keep you stuck on the couch, both physically and mentally.
Let's be honest: you don't need any of these products. The fall season is great all on its own. But that goes for a lot of things in our lives, doesn't it? These are the items that make your home cozier and your fall nights more memorable. They are the conversation starters that spark the "whoa, what is that?" moment with friends or strangers.
That's what we live for at Previewer.co! It's the thrill of finding something genuinely new and sharing it before it's everywhere. These brands are on this list because they stand out against the rest. They're the ones that we believe are about to become household names.
So go make the most out of the fall season! Go out of your way to host an amazing bonfire with some protein marshmallows and wood you chopped with your Provoke X Axe. Throw a cozy movie night in with your spouse under the Gravity Blanket watching a Halloween classic on your Nebula projector. Enjoy the crisp air while it lasts. Let us know in the comments which product you're falling for!
