Callahan Hinckley
He Couldn't Find His Beer, So He Built It Himself
How Erik Ellington created Easy Does It to give beer drinkers a crisp non-alcoholic lager without the wellness clichés.
Lead Reviewer
Cal has reviewed dozens of emerging products for Previewer, from canned cold brew to industrial gear. He's also an operator himself — growing Grizzly Supply and working at Cable Ties Unlimited — and a UNC Kenan-Flagler Business School graduate.
Callahan Hinckley
How Erik Ellington created Easy Does It to give beer drinkers a crisp non-alcoholic lager without the wellness clichés.
Callahan Hinckley
How Kwami Williams and Emily Cunningham turned an overlooked plant into a growing skincare and wellness brand while building a regenerative supply chain in Ghana.
Callahan Hinckley
How Oscar and Jonathan Gomez built Piedra Studios by blending automotive passion, modern design, and handcrafted concrete sculptures.
Callahan Hinckley
How Neil Kupras transformed a passion for modular design into Melt Mod, a made-to-order lighting brand powered by 3D printing.
Callahan Hinckley
Meet the founders who turned burnout into a Guatemalan-grown tea brand built on zero B.S. wellness claims.
Callahan Hinckley
How David Spadafora transformed dehydrated okra into a fast-growing functional snack now found in Whole Foods and more than 80 retail locations.
Callahan Hinckley
How Sara Sturges is relaunching England's oldest family butcher for a new generation of American customers.
Callahan Hinckley
How six founders turned an overlooked superfood into a growing wellness brand by focusing on traction before hype.
Callahan Hinckley
How a corporate lawyer turned daily dehydration into a sparkling hydration brand for modern professionals
Callahan Hinckley
A YouTube video sparked the idea. Two years of obsession turned it into a business.
Callahan Hinckley
How FUN-TECH-LAB turned airflow visualization into a product that feels part science lab, part kinetic art installation
Callahan Hinckley
How a postpartum obsession turned into a high-protein pudding that's taking on the ultra-processed protein aisle.
Callahan Hinckley
How Goldholly is building a clean energy brand around North America’s forgotten caffeinated plant.
Callahan Hinckley
How Pesche is turning non-alcoholic drinks into something social, functional, and actually exciting
Callahan Hinckley
How Crudités is turning food storage into something people actually want to show off.
Callahan Hinckley
How two sisters are rebuilding the sausage category with real ingredients, real sourcing, and chef-level execution.
Callahan Hinckley
How Justin Locke is redesigning golf equipment for toddlers and rethinking how the game begins.
Callahan Hinckley
How Nicole Schlesinger is rethinking jerky with cleaner ingredients and a completely different brand approach.
Callahan Hinckley
How Andrew Schundler is making matcha faster, easier, and actually enjoyable for everyday life.
Callahan Hinckley
How Hudson Hack is blending modern engineering with craftsmanship to rethink one of golf’s most overlooked tools.
Callahan Hinckley
How Dylan Paul is carving out an entirely new category in the better-for-you dessert space.
Callahan Hinckley
How three MBA students stumbled onto a superfood and decided to bring it to America.
Callahan Hinckley
The chip aisle hasn't changed in a long time. Beckett Kitaen and his co-founder George are building BUFFS to change that — one pre-order at a time.
Callahan Hinckley
How Lindsey Fredrick turned a Michigan State DIY recipe into Tart, a new healthy lifestyle beverage focused on tart cherry’s health benefits.
Callahan Hinckley
Meet Vy Vo, the founder of SpaceTime, who turned everyone’s frustration with energy drink jitters into a thriving brand. Discover how she uses AI to scale, why she’s saying "no" to retail deals, and her experience finding the first 100 customers.
Callahan Hinckley
The disruptive brands redefining the gear in your bag and the clubs in your hands. Part 4 of 4.
Callahan Hinckley
Forget the polished corporate launches and the venture-backed hype. The best new electrolyte powder is being hand-harvested in Hawaii
Callahan Hinckley
A breakdown of the top new brands and breakthroughs from the Consumer Electronics Show 2026.
Callahan Hinckley
The disruptors, the newcomers, and the hidden gems shaping a new era of golf. Part 3 of 4.
Callahan Hinckley
Premium Tech, Gear, and Unique Lifestyle Investment Pieces for the Person That Has Everything (From Undiscovered Brands)
Callahan Hinckley
The ultimate list of cool, unique gifts for everyone on your list, all under $250. Discover the best under-the-radar brands before they hit the mainstream.
Callahan Hinckley
The new, the emerging, and the unknown golf brands that are shaping the new era of golf. Part 2 of 4.
Callahan Hinckley
We're skipping the big-box stores to support the best under-the-radar brands—and giving much cooler gifts while we're at it.
Callahan Hinckley
Part 1 of a 4-part series on the ultimate guide to the best new apparel, gear, and hardware for the modern golfer.
Callahan Hinckley
You Heard It Here First: Why I'm Betting on Easy Does It To Be The Winner Of The NA Beer Category
Callahan Hinckley
From the firepit to your living room, these are the emerging brands defining the cozy season.
Callahan Hinckley
The future is being crowdfunded. Here are the projects you need to know about.
Callahan Hinckley
Most Hawaiian brands struggle to cross the Pacific. Here’s why these four are built differently.
Callahan Hinckley
The most exciting things in beverages are happening off the beaten path. Here's your map to the best of them.
Callahan Hinckley
Three standout, hand-crafted accessories that'll give your workspace that extra spark and make you want to spend more time at your battlestation