The GPS Watch Built For Life. Designed to be sustainable, without the compromise in performance. Repairable. Upgradable. Sustainable.


Redefine your fitness journey with a modular GPS watch that's built to evolve with you—upgrade, repair, and customize at will. $282.

Sustainably crafted and health-conscious hair care and styling products that deliver on the promise of style.

From Screen Time to Quality Time. Gentle alarm tones for calm mornings, built-in light & wake-up light, sleep sounds, and wind down reminder. A phone-free, blue light free, e-paper experience. Better sleep and better habits.

Outta-this-world men's skincare and personal grooming products. Shop hydrating moisturizers, sensitive shaving creams, repairing eye balms. Everything a space cowboy would need to treat fine lines, hydrate dry skin, even skin tone, and more.

Discover expertly crafted razors and blade subscriptions designed for a superior shave. Shop our range of premium personal care products, tailored for your grooming needs and convenience.

The world’s first toolkit for men’s minds. Designed by experts to help men sleep better, beat anxiety, stress less, have more energy, be confident and more successful. Science backed and evidence based techniques including Meditation, Breathwork and Mind Hacking, delivered by world class coaches including Bear Grylls, Dr Alex George, Paul McKenna, Chibs Okeroke and Jamie Clements.

We believe the future of sustainability is fewer products, so we've created skincare for everywhere: multi-use formulas for the skin on your face and body.