Yumé began, its founders say, "at sunset on a sailboat off Waikiki Beach"; co-founders Michael and Haley chose a name from "you + me" that also means dream in Japanese. Its Island Bliss is a "small-batch, lightly carbonated functional beverage" with 1500mg baobab, 200mg choline and 50mg rhodiola, caffeine-free and made with no artificial sweeteners.
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1 productAltar NativeAltar Native makes non-alcoholic, caffeine-free herbal drops meant to take the place of the spirit in mocktails or mix into everyday drinks. Its triple-extracted blends use kava, damiana, kanna, blue lotus, and rhodiola with schisandra.
1 productRARA Real SugarRARA makes minimally refined, single-origin real sugars, such as Demerara raw cane sugar, for coffee and baking as an alternative to over-refined white sugar.
1 productThelavasnackLava makes fruit leather inspired by lavashak, a traditional Persian snack the founder grew up with, made all natural without preservatives or artificial ingredients.
1 productFruit Fuze™ by JRK SupplementsFruit Fuze, from JRK Supplements, was founded by three collegiate athletes "tired of energy drinks filled with tons of sugar and mystery ingredients." Its fruit energy strips, made with real fruit and juices, deliver 80mg of caffeine from guarana plus L-theanine and electrolytes, with no added sugars, in Berry Blend, Tropical Twist and Citrus Surge.
1 productNo Consequence Energy DrinksNo Consequence, from HomeBrew LLC, calls itself "the caffeine conscious energy drink," with 116mg of caffeine and zero sugar. It is sold in stores, and there is a waitlist for direct orders.
1 productMákor CoffeeMákor roasts "100% Certified USDA Organic" medium dark coffee. Its Moments Blend combines organic arabica with cacao and whole-food superfoods the brand calls "renowned for their powerful anti-inflammatory & antioxidant properties," and Freeflow is its organic whole bean coffee.