
Fruit Fuze, from JRK Supplements, was founded by three collegiate athletes "tired of energy drinks filled with tons of sugar and mystery ingredients." Its fruit energy strips, made with real fruit and juices, deliver 80mg of caffeine from guarana plus L-theanine and electrolytes, with no added sugars, in Berry Blend, Tropical Twist and Citrus Surge.
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1 productRARA Real SugarRARA makes minimally refined, single-origin real sugars, such as Demerara raw cane sugar, for coffee and baking as an alternative to over-refined white sugar.
1 productThelavasnackLava makes fruit leather inspired by lavashak, a traditional Persian snack the founder grew up with, made all natural without preservatives or artificial ingredients.
1 productNo Consequence Energy DrinksNo Consequence, from HomeBrew LLC, calls itself "the caffeine conscious energy drink," with 116mg of caffeine and zero sugar. It is sold in stores, and there is a waitlist for direct orders.
1 productFull Turn NutritionGolfer Zack couldn't find a bar built for the course, "So I made it." Full Turn Performance Bars pack 20g of protein with 5g of collagen, dates and honey for steady energy, and 100mg of L-theanine for "calm focus," in a heat-stable formula "Built for 18."
1 productMákor CoffeeMákor roasts "100% Certified USDA Organic" medium dark coffee. Its Moments Blend combines organic arabica with cacao and whole-food superfoods the brand calls "renowned for their powerful anti-inflammatory & antioxidant properties," and Freeflow is its organic whole bean coffee.