IQBAR makes low-sugar plant protein bars, electrolyte drink mixes and adaptogenic mushroom coffee built around "brain + body nutrition." Its founder became fascinated with the brain while studying psychology and neuroscience as a Harvard undergrad, prototyped bars in an apartment kitchen, and launched IQBAR on Kickstarter in late 2017.
Hazard's makes non-alcoholic sparkling hop water "lightly flavored with Citra hops," with zero sugar and zero alcohol, in flavors like Classic Citra, Watermelon and Passion Fruit. It's pitched as "a crushable cold one for your next golf outing," and was created by home brewer Ryan Hansen after Dry January left him unimpressed with other hop waters.
Former Green Beret Nate Kouhana founded Anthem Snacks, a veteran-owned meat snack company built in Montana. Its beef jerky uses whole-muscle cuts, slow marinades and real wood smoke and is handcrafted in small batches, alongside meat sticks in beef, turkey and chicken; the company uses 100% American-raised beef and pledges that "10% of profits go to veteran nonprofits."
Sauz makes bold-flavored, gluten-free, non-GMO sauces, founded by Troy Bonde and Winston Alfieri.
Porter Road is a Nashville butcher founded in 2010 by James Peisker and Chris Carter, selling pasture-raised beef, pork and chicken online, including dry-aged beef.
Oobli makes low-sugar milk and dark chocolate sweetened with sweet proteins instead of sugar alternatives, and partners with food companies to use its sweet proteins as an ingredient.
Lapo's makes "bitter non-alcoholic drinks for adults": a non-alcoholic Negroni, Citrus Spritz, Melograno Mule, Espresso Martini and more, plus a bottled Aperitivo. The brand is named for Lapo Fantoni, a bartender at Harry's Bar whose warmth turned its founders into friends, and its drinks are now at Whole Foods Market and Target.
Two Maryland dads whose jobs were impacted by Covid-19 started City Bonfires, which makes portable, reusable fire pits the brand says are "made with love in Maryland with American-made materials." Its latest invention, The Chair Blanket, is featured on Shark Tank Season 17.
"sip happens. make it good." Nurri puts that attitude into ultra-filtered protein drinks that promise "high protein, low sugar, nostalgic flavor and club-worthy dance moves." The lineup centers on 30g protein milk shakes in flavors like Chocolate, Vanilla, Strawberry, Cookies & Cream and Salted Caramel; the chocolate shake, for example, has just 1g sugar and is lactose-free. Nurri also makes protein milk in Chocolate, Two Percent, Whole and Vanilla, plus Nurri Kids in Chocolate and Vanilla.
Sports Research is a family-owned and operated supplement company established in 1980, making sports nutrition, magnesium, vitamins, mood and sleep products and Sweet Sweat.
David Protein's bars deliver "28g Protein, 150 Calories, 0g Sugar" in Gold and Bronze lines. The brand, whose tagline is "Protein for human progress," also sells protein milkshakes, protein pints and wild-caught Atlantic cod.
HIdrate is a Hawaii-made electrolyte drink mix created by a multi-sport athlete from the Big Island, in tropical flavors for training and daily hydration.
