Brands in "Wellness"

Wyze

Wyze is a Seattle smart home company making affordable security cameras, video doorbells, locks and sensors with optional subscription features.

No Consequence Energy Drinks

No Consequence, from HomeBrew LLC, calls itself "the caffeine conscious energy drink," with 116mg of caffeine and zero sugar. It is sold in stores, and there is a waitlist for direct orders.

Andreina

Andreina makes non-alcoholic wine from Tuscany, named for the founder's grandmother, dealcoholized to under 0.5% ABV with about 15 calories and 2 grams of sugar per glass.

Jabees

Jabees makes wellness audio and lifestyle tech, including bone-conduction under-pillow speakers for sleep, hearing enhancement kits, bone-conduction headphones and portable wireless speakers.

Fruit Fuze™ by JRK Supplements

Fruit Fuze, from JRK Supplements, was founded by three collegiate athletes "tired of energy drinks filled with tons of sugar and mystery ingredients." Its fruit energy strips, made with real fruit and juices, deliver 80mg of caffeine from guarana plus L-theanine and electrolytes, with no added sugars, in Berry Blend, Tropical Twist and Citrus Surge.

Woody's Wines

Woody's is a non-alcoholic wine brand started by a third-generation organic farmer and winemaker, making a Blanc de Blanc and a Sparkling Rosé.

Burst

Moringa BURST sells single-origin organic moringa from one dedicated farm in South Africa, as powder or capsules, third-party tested for purity and quality and shipped to US customers.

Mákor Coffee

Mákor makes USDA-certified organic coffee aimed at reducing inflammation, including its Moments Blend with added functional ingredients and Freeflow whole bean coffee.

OOZ

OOZ makes organic birch sap water, a naturally hydrating drink tapped from birch trees and rich in minerals and antioxidants, now sold nationwide in the US.

Aerchitect

Aerchitect makes three functional fragrance mists, CALM, FOCUS and GROUND, each formulated for a specific state, which it describes as "nervous system fragrance that works in seconds." The mists are vegan, cruelty-free and gender-free, sold singly or as a three-bottle Mood Toolkit, and come from a founder who spent twenty years building brands for other people.