Yumé began, its founders say, "at sunset on a sailboat off Waikiki Beach"; co-founders Michael and Haley chose a name from "you + me" that also means dream in Japanese. Its Island Bliss is a "small-batch, lightly carbonated functional beverage" with 1500mg baobab, 200mg choline and 50mg rhodiola, caffeine-free and made with no artificial sweeteners.
Wild West Chocolate set out to make "a new frontier in chocolate": organic chocolate bars and Bear Claws sweetened only with whole, ground fruit, with no added sugar, sugar alcohols or artificial sweeteners. Co-founder Doug Brent and chocolatier Guy Debbas spent 18 months perfecting the bean-to-bar recipe, and the brand gives back to Wild and Scenic Rivers.
Cloudy Lane's "Cloud Bars" are soft, gluten-free cookie bars made with almond flour and organic coconut oil. They come in boxes of individually wrapped bars, on subscription if you like, as a grab-and-go sweet treat.
Standing Tall makes crunchy roasted soy nuts with plant protein in Sea Salt, Chili Lime and Salt & Pepper flavors. It bills them as "women-owned soybean snacks" and "snacks that stand for more."
Registered dietitian Carly Vong started her Los Angeles snack company in 2025 to make a cleaner energy bar. Her plant-based SEEDBARs are packed with dry-roasted nuts and seeds, use 70%+ organic ingredients, and come in tea and coffee flavors like Green Tea Pistachio, Ginger Chai and Hazelnut Mocha.
Walnut butter is the specialty at Beto's Butter, in flavors such as Salty Sweet Cinnamon, with no added sugar and no seed oils; it's keto, vegan, paleo, dairy-free, grain-free and soy-free.
RARA makes real sugars that are "single-origin, unrefined, or made with minimal processing," including Demerara cane sugar from Guyana, date sugar and coconut blossom sugar, in counter shakers and single-serve sticks for coffee.
Gritzy makes heat-and-eat, stone-ground grits "ready in 90 seconds," microwaved right in the pouch, in Classic and Buttery. Founder Rachel grew up in rural Southern Virginia learning comfort food from her grandma, and launched Gritzy after missing those flavors in New York City.
Lava makes fruit leather inspired by lavashak, a traditional Persian snack the founder grew up with, made all natural without preservatives or artificial ingredients.
Mucha Macha makes salsa macha, an olive oil-based Mexican chili crisp with peanuts, created by founder Alex, who grew up on La Baja on Mexico's Pacific coast.
Fruit Fuze, from JRK Supplements, was founded by three collegiate athletes "tired of energy drinks filled with tons of sugar and mystery ingredients." Its fruit energy strips, made with real fruit and juices, deliver 80mg of caffeine from guarana plus L-theanine and electrolytes, with no added sugars, in Berry Blend, Tropical Twist and Citrus Surge.
No Consequence, from HomeBrew LLC, calls itself "the caffeine conscious energy drink," with 116mg of caffeine and zero sugar. It is sold in stores, and there is a waitlist for direct orders.
