iiCiNG makes zero-sugar, zero-calorie liquid flavour shots in a squeeze bottle to "flavour your vodka, beer, tequila, coolers, sparkling water, and more," in flavours like Cherry Burst, Raspberry Grapefruit, Pina Colada, Root Beer and Kreamsicle. Founder Paul Wolchuk started with a simple question: "If they can do it for water, why not for alcohol, beer - and everything else?"
roo.bru began with best friends Sam, an Australian, and Luke, an American, who wanted off coffee's anxiety, stomach aches and energy crashes. Their caffeinated mushroom coffee alternative is "packed with superfoods and adaptogens" and billed as a "gut-healthy" coffee substitute.
Nashville's Blue Hound Brew cans lattes made with organic, pasture-raised milk and smooth cold brew, calling them "the best tasting canned coffee." It also sells specialty roasted coffee and runs a nitro bar.
Founded in Austin by a mom "tired of fighting with her picky eaters," Jubilee's makes A2 shelf-stable whole milk boxes for kids in "dessert-inspired flavors" with "secret veggies," "high protein" and no added sugar.
Two dads, Max and Luke, created Plink! when they couldn't find a family hydration drink they liked better than sugary sports drinks or salty powders. Its fizzy electrolyte tablets drop into 12oz of water and deliver sodium, potassium and magnesium with 1g of sugar and 10 calories, in flavors like Pineapple Grapefruit, Pomegranate Berry and Watermelon.
Tart is an organic, non-alcoholic drink made with tart cherry and mineral water, starting with its Original Cherry flavor.
Hydra Hydration was founded by CC, a former competitive athlete "who got tired of hydration that felt like a chore," and its first formulas were mixed and tested inside Harvard's Launch Lab. It makes Hydra Drops and electrolyte freeze Pops with ionic trace minerals harvested from the Great Salt Lake, with no added sugar, artificial sweeteners or dyes.
Brause makes premium non-alcoholic craft beverages inspired by German drinks and made in the USA, including Brause Sparkling Apple, its take on German Apfelschorle, in flavors such as Crisp Apple, Caramel Malt and Roasted Coffee.
Trunk Tea's spirit-free cocktails, including an amaretto sour, trace back to a family story. Decades ago, in the dry counties of the Bible Belt, Honey, "the fearless trailblazer" behind the brand, kept his own "Trunk Tea" tucked away in his trunk so family vacations were never without a drink.
NA Beverage Co. makes organic, low-sugar functional sparkling teas "powered by adaptogens and nootropics," in Digestion + Balance, Energy + Focus and Calm + Unwind blends.
CHUH is a Georgetown, Maine company making organic ready-to-drink matcha lattes in cans, offering steady caffeine from ceremonial-style green tea without café prep.
Bink is a family-owned company making glass water bottles printed with time markings down the side, designed to help people pace and track their water intake through the day.
