Rains

Rains is a Danish brand headquartered in Aarhus, bringing its "neo-Scandinavian aesthetic" to waterproof rainwear, winter jackets, bags and accessories.

Rains is a Danish brand headquartered in Aarhus, bringing its "neo-Scandinavian aesthetic" to waterproof rainwear, winter jackets, bags and accessories.

Keychron "specializes in designing and building high-quality keyboards and mice," with custom mechanical keyboards for Mac, Windows and phones in layouts from 60% to full size, including wireless, hot-swappable, magnetic-switch and split ergonomic models.

SLNT makes Faraday bags, sleeves and RFID-blocking wallets that block wireless signals to phones, laptops, key fobs and cards, including USA-made models.

UGREEN makes NAS storage, chargers, power banks, cables and hubs for iPhone, Android, Mac and PC, and is taking $50 reservations for its upcoming UGREEN HomeAgent.

JLab makes headphones, true wireless earbuds, microphones, gaming gear and office accessories like keyboards and mice, aiming to pack "the most functionality and fun into every product at a truly accessible price." Its products come out of "the Lab" in San Diego.

SHARGE makes power banks, GaN chargers, cables and portable SSD storage, known for transparent cases that show the components inside. Its SSD line is pitched at creators "for on-the-go editing."

AMMO NYC grew out of its founder's detailing obsession. He left finance, opened a car wash in Harrison, New York, and became lead blender of his own formulas, with no outside investors. The brand sells car-care kits for paint, wheels and interiors plus REFLEX V ceramic coating, and its car-care videos led to the Discovery Channel's EXTREME DETAILING.

ATECH makes everyday-carry gear, including compact knives, multi-tools, pens and AirTag-compatible tools, alongside power banks, wireless chargers and charging cables.

Tsubota Pearl is a Tokyo company founded in 1952 that makes lighters, high-end smoking accessories and lifestyle products, produced in Tokyo from start to finish.

Built for off-road, overlanding, camping and van life, DMOS makes heavy-duty, full-size shovels that fully collapse, along with other gear.

Diecast collectors get a desktop wind tunnel display with Windsible, which Fun-Tech-Lab calls "the world's first desktop wind tunnel for diecast cars," in 1:64, 1:24 and 1:18 scales.

Gloves lead the lineup at Asher Golf, with men's and women's golf gloves and glove multipacks, alongside polos, tees, layers, pants and accessories. It says of its polos, "100 washes in, the collar hasn't moved."