BoomBoom started in 2017, after CEO John, a lifelong mouth breather, found that a nasal stick opened up his airway. Its pocket-sized nasal sticks are made in the USA with pure essential oils and menthol for a "cooling pick-me-up." The brand appeared on Shark Tank and calls itself "the #1 ranked and reviewed nasal stick on Amazon."
Goodvibes Juice Co. makes all-natural wellness shots from "natural ingredients chosen for their holistic properties and historical use," taken straight or mixed with hot water as a tea. The lineup includes Sick Day, its echinacea and ginger "original formula since 2016," plus Elderberry Daily and Turmeric Daily, all vegan, gluten free and shelf stable.
Journée makes a functional energy drink with real fruit juice, 140 mg of natural caffeine, lion's mane and L-theanine for focus, at 45 calories a can. With a "new look, better formula," it is offering "the first 500 cans" free to people who sign up and share feedback.
Vital Proteins makes collagen protein powders and supplements to support hair, skin, nails, bone and joint health, and calls itself the #1 collagen brand.
Goli Nutrition makes wellness gummies, from what it calls "the world's first Apple Cider Vinegar Gummies" to ashwagandha, sleep and probiotic formulas. With every order, it donates a 6-month supply of essential vitamins to a child in need through Vitamin Angels.
Nuun, pronounced like "Noon," says it "began as the first company to separate electrolyte replacement from carbohydrates." Its fizzy drink tablets and hydration powders come in Nuun Sport, Sport +Caffeine, Zero Sugar, Immunity, Energy and Vitamins formulas, for sweaty workouts and everyday hydration.
BullFit makes pharmacist-formulated, third-party-tested pre-workout supplements in graded strength levels, without sucralose or artificial flavors, plus gym apparel.
BrainTree Nutrition is a brain-health brand founded by a former 12-year NFL player, making drink mixes that combine nootropics, adaptogens, electrolytes and trace minerals.
Promix Nutrition makes protein powders, protein puff bars, electrolyte mixes and supplements it says contain "only the purest ingredients," designed by its "team of exercise physiologists and registered dietitians."
Momentous makes third-party-tested sports nutrition supplements, including protein, creatine, hydration and sleep products, used by pro sports teams.
BOLD BAR makes honey-sweetened protein energy bars with 20 grams of protein, offered with 100mg of caffeine or caffeine-free, and sold online and at Sprouts Farmers Market.
Jacked Granny makes what it calls "the simplest protein bar ever": four ingredients (peanuts, egg whites, maple syrup and dried raspberries), 16g of protein a bar, made in the USA.
