Kodgem

Kodgem, founded in 2019 by health professionals and tech enthusiasts, makes Straight, a wearable AI posture trainer that detects slouching and gives real-time feedback.

Kodgem, founded in 2019 by health professionals and tech enthusiasts, makes Straight, a wearable AI posture trainer that detects slouching and gives real-time feedback.

Sphere Snacks makes protein and fiber bites with grass-fed dairy protein and prebiotic fiber, about 10 grams of each per serving, sold online and at select Sprouts stores.

Create makes creatine in convenient everyday formats, including creatine gummies, designed to make daily supplementation easier to stick with.

VUUM makes what it calls the world's first sparkling plant protein beverage, with 10 grams of plant protein, all 9 essential amino acids and zero sugar.

Salud makes aguas frescas drink mix packets in nostalgic Latino flavors with 1 gram of sugar, adding functional benefits such as energy. The packets mix into water.

Magic Mind bills itself as "the world's first mental performance shot," a daily drink built on "clinically backed nootropics, adaptogens, vitamins and functional mushrooms," including ashwagandha and lion's mane. It comes in caffeine-free and caffeinated versions.

SEEQ Supply makes clear whey protein that mixes into a light, juice-like drink with about 100 calories, no sugar and one carb per serving. It comes in fruity flavors.

Waterboy makes sugar-free hydration and recovery drink mixes with electrolytes, from founders Mike and Connor.

IQBAR makes low-sugar plant protein bars, electrolyte drink mixes and adaptogenic mushroom coffee built around "brain + body nutrition." Its founder became fascinated with the brain while studying psychology and neuroscience as a Harvard undergrad, prototyped bars in an apartment kitchen, and launched IQBAR on Kickstarter in late 2017.

Thesis makes nootropic formulas for focus, energy, stress and long-term brain health, sold by subscription or as a one-time purchase.

Grüns makes daily nutrition gummies in grab-and-go packs that combine vitamins, minerals, greens and fiber in place of multiple supplements.