Re-Route
Re-Route makes Grounding Sours, a vegan sour candy supplement with holy basil, L-theanine and vitamin D, created by a founder who used sour candy to calm panic attacks.
Re-Route makes Grounding Sours, a vegan sour candy supplement with holy basil, L-theanine and vitamin D, created by a founder who used sour candy to calm panic attacks.
CUCU makes canned cucumber water with just three ingredients: cucumber juice, fruit juice and vitamin C.
Founded by Leslie Scofield alongside Vital Proteins founder Kurt Seidensticker, Be LOVE makes "functional, better-for-you beverages" in canned Clear Protein, Energy and Electrolytes lines. The Clear Protein drinks pack "15g protein and zero sugar."
Unreal makes lower-sugar, fair trade chocolate snacks, including dark chocolate peanut and almond butter cups, started by two kids who loved candy but "got tired of being told they couldn't eat it."
Popwell makes cold-crafted prebiotic soda with fiber, vitamins and antioxidants and 1 gram of sugar per can, never heat-treated during production.
Halfday makes "gut-healthy iced tea with 6g of prebiotic fiber" and 3-5g of sugar, in flavors like Lemon, Peach and Crisp Apple. Kayvon Jahanbakhsh started it with best friend Mike Lombardo after a three-month hospital stay battling ulcerative colitis.
Nowadays says it offers "the first nationally available THC-infused spirit," an alcohol-free, hemp-derived THC drink in 2, 5 and 10mg strengths that you can take as a shot, pour over ice or mix into a cocktail. The lineup also includes THC canned cocktails and on-the-go shots, sold only to adults 21+.
Founder Tyler Merrick started Austin-based JOYRIDE in 2022 to create "better-for-you candy without any junk ingredients," and that spring reached out to Ryan Trahan, a YouTuber and former D1 athlete who loved candy; Ryan joined as Co-Owner and Chief Creative Officer in 2023. Billed as "Uncommon Candy. Less Sugar. Amazing Taste.," its sour strips, ropes, worms and frosted gummy bears come with "no junk, no fake colors, and less sugar than the leading brands."
MUSH sells fridge-fresh, ready-to-eat overnight oats, protein overnight oats and protein bars made from real, nutrient-dense ingredients, and it keeps the promise short: "No prep. No fillers. No compromises."
Professional skateboarder Erik Ellington, who left Alaska to chase that dream, started Easy Does It with cofounders Kellen and Jon. Its Original Brew is a crisp, citrusy non-alcoholic American lager at 0.5% ABV and 65 calories, and The Original Gold nods to "the Mexican lager you've been drinking your whole life." Both are sold online and in stores.
Jolly Llama makes dairy-free, gluten-free frozen treats, including sundae cones, sandwiches, real-fruit frozen snack bites and sorbet pops, with "all the indulgence, none of the dairy."
wildwonder makes organic sparkling drinks with prebiotics and probiotics, founded by Rosa and inspired by her Chinese grandmother's herbal tonics; it appeared on Shark Tank.