Discover Emerging Consumer Brands. Curated daily.

MTE Energy Supplement
Think clearly. Feel amazing. Perform at peak. MTE is the future of caffeine-free energy. $39.

N/UM Smoked Salt & Black Truffle
Earthy elegance in a pinch. N/UM’s Smoked Salt Black Truffle upgrades every dish. $35.

Pauwela Beverage Co. Lychee Cola
Island flavor in a bottle. Pauwela Beverage Co. crafts kombucha, sodas, kefir, and kava with Maui-grown ingredients. $60.
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True Moringa Oil
One bottle, endless beauty. True Moringa Oil nourishes skin, hair, and nails with pure, natural power. $28.

Vegobears Vegan Gummy Bears
Candy made better. Vegobears are vegan, organic, and totally crave-worthy. $15.

New Things Lab Zone Focus Timer
Meet your desk’s new productivity ally. One minimalist cube, zero digital distractions, total focus. $79.

Ayurvedist Kapha Ayurvedic Tea
Your caffeine-free reset. Kapha tea restores energy and clears the fog. $15.

Happy Tooth Natural Whitening Toothpaste
Upgrade your toothpaste. Happy Tooth whitens and protects—no fluoride, no nonsense. $14.

Ringa Holistic Hydration
Ringa: zero sugar, all power. Moringa + ACV = holistic hydration done right. $52.

UCAN Edge Energy Gels
Train harder, last longer. UCAN Edge fuels you with steady, crash-free energy. $17.

Evie's Snacks Roasted Texas Pecans
Crunch into better snacking. Evie’s Roasted Texas Pecans bring sweet, salty, and wholesome flavor. $15.

PEP Orange Dreamsicle
Clean energy, happy gut. PEP Orange Dreamsicle powers you up without the jitters. $24.

Swim Shady Tranquil Portable Shade
Bulky umbrellas are out. Swim Shady is in—light, sleek, and sun-safe. $137.

Cardsupply Trading Card Binder
Protect your cards in style. The Cardsupply Binder blends premium materials with AI tracking to keep your collection safe and sharp. $62.

CaffUp Vanilla Latte
Good vibes come vanilla-flavored. CaffUp’s Vanilla Latte packs real espresso and a shot of ‘positive energy.’ $17.

Hawaiian Health Co. Electrolytes
Real fruit. Deep-sea minerals. Clean hydration the Hawaiian way. $50.

Piedra Studios Porsche 911 Turbo Model
Can’t park a Porsche on your desk? Now you can. Concrete cool from Piedra Studios. $40.

WMP Eyewear Nick Square Sunglasses
Look sharp without spending big. Nick Square sunglasses bring style and protection for less. $45.

Kif Nature's Soda
Tasty. Fizzy. Gut-friendly. Kif Nature’s Soda is your new probiotic go-to. $6.
