Discover Emerging Consumer Brands. Curated daily.

OOSO Sparkling Tea
No alcohol, no stress. Just good vibes in a can. Meet OOSO Sparkling Tea. $35.

Moonbrew Sleep Aid Drink Mix
Hot cocoa that helps you sleep? Moonbrew is the melatonin-free way to wind down at night. $38.

Rubber Ducky SPF 50 Mineral Sunscreen
Protect your glow and the ocean below. Rubber Ducky SPF 50 Mineral Sunscreen is clear, clean, and reef-safe. $17
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Under-The-Radar Golf Brands: Par(t) 4: Gear & Equipment
The disruptive brands redefining the gear in your bag and the clubs in your hands. Part 4 of 4.

Best Gifts for Outdoorsmen From Emerging Brands Worth Knowing
Thoughtfully designed gear that proves adventure-ready equipment does not need a household name.

Editor’s Pick: From Kauai Farmers Market Find to the Future King of Electrolytes
Forget the polished corporate launches and the venture-backed hype. The best new electrolyte powder is being hand-harvested in Hawaii

Best Watches Under $500 From Emerging Brands Worth Knowing
Thoughtfully designed timepieces that prove great watches do not need a luxury price tag.

What Is Previewer? A New Way to Discover Emerging Brands Early
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Previewer’s Best of CES 2026: The Top 7 Products from Emerging Brands
A breakdown of the top new brands and breakthroughs from the Consumer Electronics Show 2026.

Vera Hydration Powder
Hydration made better. Vera fuels energy, fat burn, and zero-sugar wellness. $36.

Laconic Style Weekly Notebook
Take control of your week with the Laconic A5 Weekly Notebook — the minimalist Japanese planner that simplifies your life. $6.

Nestout Portable Outdoor Fan
Beat the heat anywhere with Nestout’s rugged Portable Outdoor Fan, built for every adventure. $65.

Midori MD Notebook
Writing never felt this good. The Midori MD Notebook is crafted for fountain pens, focus, and flow. $17.

Sap's Passionfruit Hydration Drink
Sap’s is a clean, wildly rehydrating sports drink literally tapped from nature. No junk—just pure, elevated hydration. $37.

Lon:HUB Pro Modular Desk Hub
Lon:HUB Pro turns your desk into a productivity hub with modular add-ons, wireless charging, and pro-level port access. $620.

Equip Prime Bar
Tastes like a treat, built like a meal. Equip’s Prime Bar is a clean, beef-based protein bar powered by whole foods. $50.

BoomBoom Nasal Inhalers
Refresh your senses in seconds with a natural mix of essential oils that clears your head and sharpens focus. $21.

Good Vibes Juice Co Sick Day Immunity Shot
Not feeling 100%? Good Vibes Juice Co’s Sick Day packs a powerful, plant-based punch to keep your immunity strong. $48.

Kokua Sun Care Zinc Sunscreen
More than sunscreen. It’s reef-safe, sting-free, and loaded with Hawaiian antioxidants. $30.

Dagne Dover Landon Carryall in Dark Moss
The Dagne Dover Landon Carryall blends form and function—perfect for travel, gym, and everyday use. $230.
TRU Ankle Step Tracker
Track every step where it counts. TRU’s ankle-worn design boosts accuracy and doubles as minimalist jewelry. $145.

Roterfaden HS6 Dot Grid Notepad
Write with purpose. The Roterfaden HS6 Notepad is German-made with 100% recycled paper for thoughtful, everyday notes. $6.

Traveler’s Company Traveler's Notebook Camel
A notebook that grows with you. The iconic Traveler’s Notebook in camel leather is built for stories, not just notes. $55.

Legendary Caramel Sticky Bun Protein Sweet Roll
All the gooey taste, none of the guilt. Legendary’s protein sticky bun fuels you with 20g protein and only 1g sugar. $3.

Turtlebox Ranger Rugged Bluetooth Speaker
Tough enough for trails and loud enough for open skies — Turtlebox Ranger delivers serious outdoor sound. $250.
