
Gritzy makes heat-and-eat, stone-ground grits "ready in 90 seconds," microwaved right in the pouch, in Classic and Buttery. Founder Rachel grew up in rural Southern Virginia learning comfort food from her grandma, and launched Gritzy after missing those flavors in New York City.
Get a weekly edit of emerging brands, new launches, and category trends from Previewer.
Free forever. One useful email a week.
Keep discovering
1 productYoli PantryYoli Pantry is a Korean American sauce company from Los Angeles, started by home cook Janet Kim because "Korean flavor belongs in every kitchen." Its flagship, Soseu, is gochugaru (Korean red chili pepper) "and the kitchen prep, ready to go," made "for weeknight Korean and everything in between."
1 productCiccio’s OlivesCiccio's Olives started with a wedding: Pino Pugliano, who came to the US as a 20-year-old immigrant, and Laura served his family's olive oil as reception favors, then launched the brand after seeing the "mixed oils of obscure origin" on American shelves. The family has pressed single-origin Carolea olives in Calabria, Italy, for three generations and sells the oil unfiltered, "direct from the grove — no middlemen, no blending." The shop also carries Martina's Vinegar aged balsamic and Italian olivewood utensils and pottery.
1 productYuméYumé began, its founders say, "at sunset on a sailboat off Waikiki Beach"; co-founders Michael and Haley chose a name from "you + me" that also means dream in Japanese. Its Island Bliss is a "small-batch, lightly carbonated functional beverage" with 1500mg baobab, 200mg choline and 50mg rhodiola, caffeine-free and made with no artificial sweeteners.
1 productWild West ChocolateWild West Chocolate set out to make "a new frontier in chocolate": organic chocolate bars and Bear Claws sweetened only with whole, ground fruit, with no added sugar, sugar alcohols or artificial sweeteners. Co-founder Doug Brent and chocolatier Guy Debbas spent 18 months perfecting the bean-to-bar recipe, and the brand gives back to Wild and Scenic Rivers.
1 productCloudy LaneCloudy Lane's "Cloud Bars" are soft, gluten-free cookie bars made with almond flour and organic coconut oil. They come in boxes of individually wrapped bars, on subscription if you like, as a grab-and-go sweet treat.
1 productStandingTallStanding Tall makes crunchy roasted soy nuts with plant protein in Sea Salt, Chili Lime and Salt & Pepper flavors. It bills them as "women-owned soybean snacks" and "snacks that stand for more."