Meet the brands worth knowing.

The James Brand

The James Brand is an Oceanside, California company, founded in Portland, Oregon in 2012 by designers and adventurers (its design studio is still in Portland), making minimalist everyday-carry knives, multitools and wallets.

Highland

Highland makes high-performance hair products backed by nature and science, including Glacial Clay Pomade, Glacial Cream, The Condish conditioner and The Wash.

Gadhouse

Gadhouse is a team of music and retro enthusiasts making turntables, record players, bookshelf speakers and record storage that blend vintage style with modern features.

Olauto

Olauto is an Austin, Texas car fragrance company whose fresheners are made from a polymer infused with 40% fragrance oil, with scents such as Dad's Truck, a modern fougère inspired by a 1989 Chevy Silverado.

Fi

Fi makes GPS smart dog collars that track location, activity and sleep, with AI-powered health insights, a Lost Mode that alerts nearby Fi members, and up to three months of battery life on the Series 3+.

Away

Away is a travel brand making carry-on and checked suitcases, bags and travel accessories built for modern travel.

Joyffles

Oats power Joyffles' waffles, which are gluten-, dairy- and soy-free, allergen-friendly and low in added sugar, with fiber, protein and gut-friendly ingredients.

Wild Infusion Coffee

Wild Infusion is a California-based brand on a mission to revolutionize coffee by blending premium coffee with functional botanicals and adaptogenic mushrooms. Wild Infusion delivers a bold, natural energy boost—anytime, anywhere.

Best Made Co.

Designer Peter Buchanan-Smith founded Best Made in 2009 with an axe as its first product, and he got the company back in October 2023 to rebuild it. It calls itself "an independent, designer-led product company," making axes and hatchets, kitchen, pocket and fixed-blade knives, home and workshop goods and apparel.

Terrain 365

Terrain 365 was founded in 2018 by master bladesmith Michael Vagnino and designer Patrick Ma, making corrosion-proof knives and tools from super-alloys.

Mileseey Golf

Mileseey Golf makes AI golf rangefinders with slope and flag lock, including the GenePro G1 with combined GPS and laser, plus magnetic GPS speakers.