Cousins Tommaso, whose Tuscan family has made olive oil for three generations, and Luca, in New York, started Casa Virgin to bring fresh Italian extra virgin olive oil to the US. They make three drizzling oils: Spicy Virgin with Calabrian chili, Riserva Virgin from Tuscany, and Truffle Virgin with white truffle from Umbria. All the olives are grown and milled in Italy, from a single harvest and cold extracted.
Mode is a Swedish brand making sugar-free electrolyte powder with added magnesium for energy, focus and recovery. The powder is designed to mix into water for everyday hydration support.
100 Coconuts cans pure coconut water from young Vietnamese coconuts, with nothing added. It is naturally sweet and carries potassium and electrolytes, and the lineup also includes fruit flavors such as pineapple.
Ora Organic makes "plant-based supplements like a chef would," led by co-founders Chef Ron, Will and Erica, who are "still running Ora together more than a decade on." Its name comes from te reo Māori and Erica's New Zealand roots, and its range includes protein powders, creatine, greens, probiotics, collagen, magnesium and vitamins.
Wet Hydration makes protein water and electrolyte water, sold in 12-packs and variety packs.
SmartSweets makes gummies and hard candy with up to 92% less sugar per 50g than traditional candy, without sugar alcohols or artificial sweeteners.
Graza makes extra virgin olive oil sold in squeeze bottles and refill cans, with 'Sizzle' oil for everyday cooking and 'Drizzle' oil for finishing.
Senza makes "reimagined gluten-free & top 9 allergen-free pantry staples," starting with Lil Pastina, a gluten-free take on classic Italian pastina shapes. Krista co-founded it in 2024 with her partner, Jake; they grew up one town apart in New Jersey and started dating their junior year of high school.
Revive Superfoods makes chef-crafted, pre-portioned frozen smoothies delivered by subscription; you just add liquid and blend for about 30 seconds.
The PUR Company keeps it simple: its aspartame-free gum and mints are "100% sweetened with xylitol," with no artificial flavors or colors. Everything is vegan, gluten-free and Swiss-made, in flavors from Spearmint, Peppermint and Wintergreen to Cinnamon, Bubblegum, Chocolate Mint and Pomegranate Mint.
DryWater packs "electrolytes, vitamins, fruit - all in one stick." Each 11g stick of its hydration powder holds 6 key electrolytes and minerals, 5 essential vitamins, an amino acid and 5 real dry fruits, with 0% sugar added, in flavors like Lemon Lime, Mixed Berry and Peach Mango.
Vitalitea Hawai'i is a Maui brewery whose founder, Will Davis, sold the first keg of Vitalitea Kombucha in 2015, and it now makes canned kombucha and nitro cold brew coffee. The drinks are made and packaged in its South Maui facility with locally sourced, island-grown ingredients.
