Moon Juice
Moon Juice is a wellness brand making third-party-tested supplements with adaptogens, mushrooms and botanicals, including Magnesi-Om, SuperYou and Bliss Miss hot chocolate.
Moon Juice is a wellness brand making third-party-tested supplements with adaptogens, mushrooms and botanicals, including Magnesi-Om, SuperYou and Bliss Miss hot chocolate.
Based on the WHO's Oral Rehydration Solution (ORS) formula, Cure's electrolyte drink mixes combine coconut water, pink Himalayan salt and real fruit.
Manta Sleep makes 100% blackout sleep masks with infinitely adjustable eye cups and zero eye pressure, plus sleep accessories like earplugs and travel pillows.
The Absorption Company makes supplements built around nutrient absorption, including overnight Sleep and Restore formulas for repair and rehydration.
Hydrant makes "science-backed hydration" packets with "real fruit juice" and "balanced electrolytes," in low- and no-sugar options with "no artificial sweeteners or stevia." Co-founders John, a scientist, and Jai, a finance consultant, were tackling the same problem on opposite sides of the US until a friend connected them.
COCOLAB is an oral care company founded by two sisters, a dentist and an artist, making Cocofloss dentist-designed textured floss, plus toothbrushes and n-HA toothpaste.
Coconoats makes Maui-inspired energy bites from six ingredients, in flavors such as Macnut Coconut and Peanut Butter Chocolate, baked fresh and shipped every Friday.
Unbothered makes low-FODMAP sourdough crackers with no added sugar, founded by registered dietitian Morgan for people with IBS and sensitive digestion.
MILKish makes a dairy-free milk from watermelon seeds, with no gums or added sugar, designed to be creamy and froth well for coffee. It is a nut-free alternative for those avoiding dairy and nuts.
roo.bru began with best friends Sam, an Australian, and Luke, an American, who wanted off coffee's anxiety, stomach aches and energy crashes. Their caffeinated mushroom coffee alternative is "packed with superfoods and adaptogens" and billed as a "gut-healthy" coffee substitute.
Habity is a Copenhagen design brand making an e-paper bedside clock with alarm, wake-up light and sleep sounds, meant to keep phones off the nightstand.
Saucified makes low-calorie, seed-oil-free sauces with prebiotic fiber, starting with its Buffalo Wing & Dipping Sauce. The brand went "from class project to sauce brand" after Wesley and Tobias were assigned to build a product in a Fresno college classroom and made sauce.