The Absorption Company
The Absorption Company makes supplements built around nutrient absorption, including overnight Sleep and Restore formulas for repair and rehydration.
The Absorption Company makes supplements built around nutrient absorption, including overnight Sleep and Restore formulas for repair and rehydration.
Hydrant makes "science-backed hydration" packets with "real fruit juice" and "balanced electrolytes," in low- and no-sugar options with "no artificial sweeteners or stevia." Co-founders John, a scientist, and Jai, a finance consultant, were tackling the same problem on opposite sides of the US until a friend connected them.
Li Hing It! is a snack line from Enjoy Snacks, a locally owned and family-run Honolulu snack maker founded in 1994.
Coconoats makes Maui-inspired energy bites from six ingredients, in flavors such as Macnut Coconut and Peanut Butter Chocolate, baked fresh and shipped every Friday.
Hey Grill Hey's shop bottles Susie Bulloch's "most requested seasoning and sauce recipes" as rubs, sauces and glazes, alongside kits and bundles, pitmaster gloves, merch, digital products and a cookbook. It was created by Susie and Todd Bulloch of the Hey Grill Hey recipe site.
Unbothered makes low-FODMAP sourdough crackers with no added sugar, founded by registered dietitian Morgan for people with IBS and sensitive digestion.
Nowhere Bakery started with healthier dessert recipes in a "tiny model apartment in Hong Kong," and its founder and her husband and co-founder Maurizio launched it "with just a $400 investment." Today it ships gluten-free cookies, brownies, blondies, Choc Chip Snackies and bake-at-home mixes nationwide, made to be "decadent in taste and texture" with clean ingredients.
MILKish makes a dairy-free milk from watermelon seeds, with no gums or added sugar, designed to be creamy and froth well for coffee. It is a nut-free alternative for those avoiding dairy and nuts.
After nine years on keto and too many disappointing low-carb sweets, founder Willy learned traditional candy and chocolate making and ran 400+ test batches to create Krack'd Snacks (formerly Keto Krack'd). It makes vegan, gluten-free, low-carb chocolate and sugar-free candy sweetened only with monk fruit and allulose, and calls itself "keto-friendly and diabetic-friendly."
iiCiNG makes zero-sugar, zero-calorie liquid flavour shots in a squeeze bottle to "flavour your vodka, beer, tequila, coolers, sparkling water, and more," in flavours like Cherry Burst, Raspberry Grapefruit, Pina Colada, Root Beer and Kreamsicle. Founder Paul Wolchuk started with a simple question: "If they can do it for water, why not for alcohol, beer - and everything else?"
Belgian Boys is a family-founded, woman-led brand started in 2015 that makes Belgian breakfast foods and sweet treats, including mini pancakes and waffles.
roo.bru began with best friends Sam, an Australian, and Luke, an American, who wanted off coffee's anxiety, stomach aches and energy crashes. Their caffeinated mushroom coffee alternative is "packed with superfoods and adaptogens" and billed as a "gut-healthy" coffee substitute.