Discover Emerging Consumer Brands. Curated daily.

Easy Does It Brew Non-Alcoholic Beer
Raise a can, not your buzz. Easy Does It Brew delivers lager refreshment at just 65 calories. $14.

Jolly Llama Cool Mint Chocolate Chip Sandwich
Cool, creamy, and dairy-free. Jolly Llama’s Cool Mint Chocolate Chip Sandwich is a sweet tooth dream come true. $8.

Lochby Voyager Journal
Adventure-ready notes. This waxed canvas journal keeps your thoughts safe anywhere. $55.
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Previewer’s Best of CES 2026: The Top 7 Products from Emerging Brands
A breakdown of the top new brands and breakthroughs from the Consumer Electronics Show 2026.

Wildwonder Cherry Lemonade Sparkling Drink
Cherry, lemon, fizz, and a happy gut. Wildwonder has it all. $43.

Mozi Wash Sugar Dew Laundry Detergent
Not your average detergent. Plant-based, concentrated, and sun-soaked in scent. $35.

Gntl Skin Wash Multi-Use Cleanser
One bottle. Six uses. Gntl Skin Wash simplifies your routine with a pH-balanced, gentle formula. $30.

Settlers Club Rincon Decorative Surfboard
Not your average wall art. The Rincon surfboard brings coastal style and craftsmanship to your space. $1225.

Hamilton Khaki Field Quartz Watch
Built for the field, styled for every day. The Hamilton Khaki Quartz does both. $425.

Avro Calm Blueberry Acai
Relax, not crash. Avro Calm helps you unwind without slowing you down. $24.

Sea Monsters Roasted Trayless Seaweed Snacks
Goodbye plastic, hello crunch! Sea Monsters seaweed snacks bring guilt-free flavor to your drawer. $33.

Yum Earth Gummy Bears
Finally, gummy bears you can enjoy without worry—organic, fruity, and full of joy. $13.

Primal Sweets Vanilla Protein Marshmallows
Dessert meets discipline. Protein-packed, sugar-free vanilla marshmallows done right. $9.

Field Notes Expedition Notebooks
Plans in the rain? Notes in the mountains? Field Notes Expedition survives it all, so your ideas never get lost. $15.

Ruby Jewel The Classic Ice Cream Sandwich
Cookies. Ice cream. Bliss. Ruby Jewel’s The Classic is dessert perfection in your hand. $4.

Doughlicious Ready to Bake Cookie Dough
Fresh-baked joy in minutes. Doughlicious ready-to-bake dough makes warm, gooey cookies without the mess. $7.

United Sodas Naturally Flavored Sodas
Soda, reimagined. United Sodas Best Sellers Variety Pack brings bold flavors and better ingredients in every bubbly sip. $35.

Recess Mood Magnesium Infused Sparkling Water
Find your calm, one sip at a time. Recess Mood “Greatest Hits” keeps stress in check. $30.

Tactical Snacks Watermelon Overwatch Gummy Candy
Tactical by nature. Sweet by choice. Watermelon Overwatch Gummies. $23.

Happy Thoughts Late Night Fruity Call Drink
Good mood in a glass. Fruity Call is your late-night dopamine spark. $42.
