Know the brands everyone else will discover later.

Explore

Latest Discoveries
My Try List
Brand Index
Stories + Guides
All Categories
Search

Previewer

Our Story
Work With Us
Contact
Disclosures
Privacy & Advertising
RSS Feed

The best new brands, once a week.

A concise edit. No inbox clutter.

Brand claims are the brand's own. Not medical or financial advice.

tiktok instagram linkedin youtube

Home
/Brands

Meet the brands worth knowing.

Featured Brands

Editor picks — brands we are watching closely right now.

HOVERAir

HOVERAir, from Hangzhou-based Zero Zero Robotics, makes palm-launched camera drones that take off from the hand and follow the user hands-free, with no controller needed.

Tech View brand

Oakywood

Oakywood handcrafts wooden desks and workspace accessories, from standing desks and laptop stands to felt-and-cork desk mats, in its own workshop in Poland. It calls itself a "manufacturer of sustainable Home Office products" and says it uses natural materials from "responsible and sustainable sources."

Gear View brand

Retroid

Retroid makes the Retroid Pocket line of Android-based handheld gaming devices, including the dual-screen Pocket Duo.

Tech View brand

UPLIFT

UPLIFT Desk is an Austin company founded in 2002 by ergonomist Jon Paulsen, making standing desks, chairs and ergonomic accessories. Its desks are highly customizable.

Tech View brand

RhinoShield

RHINOSHIELD makes protective phone cases, screen protectors and impact protectors, and its Design Studio lets buyers design their own case. The company says it "started with materials science" in 2013.

Gear View brand

Aura Displays

Aura Displays says "We design the best portable monitors": dual and triple screens that attach to laptops, such as the Dual Boost Pro Max and Triple Aero Pro Max, plus single, smart and desktop monitors.

Tech View brand

All 539 brands

Popular A–Z Newest

Filter by category

All CPG Gear Tech Health Wellness Accessories Home Drinks Snacks Style

Matic

Matic makes a home robot that vacuums and mops using smart vision to avoid toys, cords and clutter, with on-device processing that keeps maps and cleaning data in the home.

Tech View brand

Reeflex

Reeflex, founded in 2020, makes clip-on smartphone lenses and camera accessories, including an ultra telephoto lens for wildlife, sports and travel photography.

Tech View brand

123 4...45

Page 2 of 45Next

Bink

Bink is a family-owned company making glass water bottles printed with time markings down the side, designed to help people pace and track their water intake through the day.

Gear View brand

PlantsIO

PlantsIO, founded in 2018, makes Ivy, an interactive smart planter with an animated face that monitors plant health and reminds owners when to water.

Tech View brand

Looki

Looki L1 is an AI wearable camera, billed as "an AI lifelogging camera for life's everyday moments," that captures your day hands-free. At 32g it clips on, hangs as a pendant or attaches to a bag, and its AI turns daily footage into weekly vlogs, stylized comics and shareable recaps.

Tech View brand

Momcozy

Momcozy makes wearable breast pumps, nursing bras, baby carriers and postpartum care products, and is one of the biggest wearable breast pump brands.

Tech View brand

AYANEO

AYANEO makes Android and Windows gaming handhelds, such as the Pocket and NEXT lines, plus mini PCs like the Retro Mini PC AM02 and accessories. Its brand philosophy: "Real Gamers Know Gamers."

Tech View brand

Betta

Betta makes pool-cleaning robots, including the solar-powered Neo skimmer that adjusts its cleaning to the weather through an app, plus handheld vacuums and hose systems.

Tech View brand

Gritzy

Gritzy makes ready-in-seconds stone-ground grits in single-serve cups, in flavors like Buttery and Classic, bringing a Southern staple to quick modern meals.

CPG View brand

Trmnl

TRMNL makes hackable e-ink displays that show calendars, dashboards and community plugins without subscription fees, on an open platform with a plugin API for DIY setups.

Tech View brand

RARA Real Sugar

RARA makes minimally refined, single-origin real sugars, such as Demerara raw cane sugar, for coffee and baking as an alternative to over-refined white sugar.

CPG View brand

Brew

Jonathan Ferrer's Brew Watch Co. is "independently designed in NYC" and "inspired by coffee," turning the daily coffee-break ritual into watches with 1970s styling, including the Metric, Super Metric, Metric Lite and Retrograph.

Style View brand