Sekonda

Sekonda is a British-designed watch brand established in 1966, making smart, analogue and digital watches for men and women on the belief that "great quality watches shouldn't come with a great big price tag."

Sekonda is a British-designed watch brand established in 1966, making smart, analogue and digital watches for men and women on the belief that "great quality watches shouldn't come with a great big price tag."

MAONO makes microphones and audio gear for podcasters and streamers, including USB and XLR microphones, headsets and all-in-one podcast production consoles.

RARA makes real sugars that are "single-origin, unrefined, or made with minimal processing," including Demerara cane sugar from Guyana, date sugar and coconut blossom sugar, in counter shakers and single-serve sticks for coffee.

PlantsIO, founded in 2018, began with large, intelligent plant walls and introduced Ivy in 2021. It calls the smart planter the "World's First Expressive Plant-Pet," and Ivy monitors plant health and reminds you to water.

Gritzy makes heat-and-eat, stone-ground grits "ready in 90 seconds," microwaved right in the pouch, in Classic and Buttery. Founder Rachel grew up in rural Southern Virginia learning comfort food from her grandma, and launched Gritzy after missing those flavors in New York City.

Luminyx makes ANSI Z87.1-rated safety glasses with LEDs ringing each lens, invented by Los Angeles cinematographer Matt Wise to light work hands-free without shadows.

Lava makes fruit leather inspired by lavashak, a traditional Persian snack the founder grew up with, made all natural without preservatives or artificial ingredients.

Back in 2016, Gabby and Vinny kept running into chargers that were "slow, unreliable, or didn't work for all our devices," so the husband-and-wife team built their own. Today Chargeasap, "Australian-designed since 2016" and proudly self-funded, makes GaN chargers like the Zeus 280W, 100W magnetic charging cables, laptop power banks and travel adapters.

Mucha Macha makes salsa macha, an olive oil-based Mexican chili crisp with peanuts, created by founder Alex, who grew up on La Baja on Mexico's Pacific coast.

NUBWO has made affordable gaming headsets since 2015, including wireless models with long battery life, for players upgrading to their first real gaming headset.

Fruit Fuze, from JRK Supplements, was founded by three collegiate athletes "tired of energy drinks filled with tons of sugar and mystery ingredients." Its fruit energy strips, made with real fruit and juices, deliver 80mg of caffeine from guarana plus L-theanine and electrolytes, with no added sugars, in Berry Blend, Tropical Twist and Citrus Surge.

AYANEO makes Android and Windows gaming handhelds, such as the Pocket and NEXT lines, plus mini PCs like the Retro Mini PC AM02 and accessories. Its brand philosophy: "Real Gamers Know Gamers."