Happy Tooth makes hydroxyapatite toothpaste "for kids & adults" that's "naturally flavored" with "no synthetic junk," made in the USA. Founder Dr. Tyler Hanks, DMD, MPH, is a dentist who set out to make toothpaste "just as effective, with natural ingredients."
Two brothers founded Piedra Studios in New York in 2024: Jonathan, a designer with an architecture background, and Oscar, who runs the business side. The studio makes hand-poured concrete art pieces, including concrete models of cars like the Porsche 911 and Ferrari F40, which it describes as "Brutalism-inspired art decor."
Mila makes smart air purifiers, including the Air and Air Mini, with app control and sensors that adjust filtering to each room's air quality.
BằNG calls its furniture and lighting "Unboring Objects" that "awake curiosity, invite interaction" while staying functional. Founded in 2021 and rooted in materials and processes, the Vietnamese brand designs and makes everything in-house at its Ho Chi Minh City factory, and North American orders ship from California. BằNG was formerly known as Bangoibanga.
Modhaus is a small independent design studio in Austin, Texas, founded by Aaron von Kreisler. Its Upright stand delivers 25W Qi2 wireless charging from a base hand-cast in architectural concrete and topped with solid hardwood; pre-orders are open.
Since 2009, Grovemade has designed and made minimalist desks and desk accessories at its Portland, Oregon workshop, from walnut desks and shelves to felt and leather desk pads. Friends Joe and Ken, with backgrounds in digital art and furniture making, founded it "in the spirit of DIY."
Alison founded One and Only Paper in 2014 from "the spare bedroom of my Raleigh apartment," starting with wedding stationery before moving into product design in 2020. Every piece starts from her original designs, and the Raleigh, North Carolina studio now makes matchbooks, cards, gift wrap, notebooks, planners and home goods like coasters, glassware and napkins, sold "in over 1000 shops worldwide."
Braun's clocks and watches carry a design philosophy built on "quality, functionality, clarity, longevity and timelessness," with alarm clocks such as a digital speaking alarm, analogue and wall clocks, wireless charging clocks and a watch range that includes automatic, chronograph and solar models.
The Space Safe is a smart safe with two built-in HD cameras, a 360º fingerprint scanner, PINs for up to four users, WiFi app connectivity and an activity log. The brand sums it up as "like Ring, but a safe for valuables."
Pluginz makes the Jack Rack, a wall-mounted key holder shaped like a guitar amp with guitar-plug keychains that plug into it, plus related music-themed accessories.
Founder Stan Deng turned his own carpal tunnel and back pain into ergonomic design, starting with the Rockstick mouse before he began work on a chair in 2017. Today Newtral makes ergonomic office chairs with a "patented, fully adaptive lumbar support system" and adjustable headrests, aimed at home offices and gamers, plus the Standing-Mate leaning chair for standing desks.
SEASONS makes luxury waterless and ultrasonic diffusers and fragrance oils "designed for room filling scent throughout your home," pitched as "quality design items you can feel good about" and "backed by a best in class warranty." It is also a 1% for the Planet member.
