Kathryn Bricken brought "her American baking magic" to London and launched Doughlicious The London Dough Co in 2017. Every cookie dough flavour is "100% gluten-free," made in a gluten-free West London factory, and the range includes cookie dough you bake from chilled or frozen plus cookie dough and gelato bites.
Recess makes drinks and powders to help you feel "calm cool collected," including Recess Mood sparkling water infused with magnesium and adaptogens, a balancing hemp + adaptogen drink and Zero Proof craft mocktails.
Tactical Snacks, formerly Aimcise, was co-founded by professional archer Paul Tedford and makes low-sugar candy and protein snacks for military, police and tactical users.
Happy Thoughts makes functional fizzy juice drinks with real fruit, vitamins, amino acids and antioxidants, sold online and through retail stores.
MTE promises "natural, sustained energy without the crash," powered by "10 ancient superfoods like Saffron," nootropics like paraxanthine and adaptogens like ashwagandha. Its flagship More Than Energy packets have sold "1M+," the brand says.
N/UM was "born from a shared passion for Africa's rich heritage," and its chef-curated finishing salts celebrate the continent's culinary legacy, from desert, sea and hot spring salts to smoked, truffle, and wine and herb varieties. Its first gift set, the Zambezi Series, was named an Editor's Choice by Oprah Daily at the NY NOW 2025 Winter Market.
Husband-and-wife team Cady and Kyle founded Pauwela Beverage Co. on Maui's north shore in January 2020, starting with two kombucha flavors at one farmers market. It now crafts "island inspired" probiotic drinks, including kombucha, water kefir, probiotic soda and sparkling kava, plus hard kombucha, and runs a taproom on Maui.
True Moringa is a Black-owned, vegan regenerative skincare and wellness brand co-founded by Kwami and Emily, working to support smallholder farmers.
Vegobears is a Southern California brand making vegan gummy candy with no artificial ingredients, inspired by the region's health-forward beach culture.
Founded by Nyckle Sijtsma, New Things Lab is an "award winning design studio" in Delft, the Netherlands, that designs "things that don't exist yet." Its lineup includes MEMO, a distraction-free whiteboard notebook and wallet, and ZONE, a screen-free productivity timer, both launched on Kickstarter, plus Time Smiles, a desk clock that tells time with two dots like eyes.
Ayurvedist makes "caffeine-free Ayurvedic teas that help you focus, stay calm, energize, and digest better," blended from organically grown herbs and spices with "no natural flavors or extracts" and "no sugar or artificial sweeteners," and "packed in compostable, microplastic-free tea bags." Founder Deepika Phakke created the brand inspired by a late grandfather who was an Ayurvedic doctor.
Happy Tooth makes hydroxyapatite toothpaste "for kids & adults" that's "naturally flavored" with "no synthetic junk," made in the USA. Founder Dr. Tyler Hanks, DMD, MPH, is a dentist who set out to make toothpaste "just as effective, with natural ingredients."
