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Beyond the ultimate men's gift guide: We review the next big brands in CPG, tech and gear before you've even heard of them.

A glass of water with Brain Water's Cucumber Lime electrolyte and focus drink mix dissolving in it, next to the product's packaging. - Product Review
Featured

Brain Water Electrolyte & Focus Drink Mix

Everyone’s talking about Brain Water… but is it just fancy flavored water? Our take. $20.

Food & Beverage
An Atlas Coffee Club subscription box open on a table, showing a colorful bag of coffee, a postcard from a foreign country, and coffee tasting note cards. - Product Review

Atlas Coffee Club Premium Coffee Subscription

Globally sourced, freshly roasted — Atlas Coffee Club takes your taste buds on a trip every month. $16.

Food & Beverage
A tub of Promix Chocolate Whey Protein Isolate powder with a scoop of the product next to a shaker bottle filled with a prepared protein shake. - Product Review

Promix Nutrition Chocolate Whey Protein Isolate

This grass-fed protein powder has just 4 ingredients and 30g of protein per scoop. No artificial junk, lab tested for purity. $64.

Food & Beverage

Latest Articles

Sub-$100 Products to Level Up Your Desk Setup - Product Review

Sub-$100 Products to Level Up Your Desk Setup

Three standout, hand-crafted accessories that'll give your workspace that extra spark and make you want to spend more time at your battlestation

Gear
The 19-Year-Old Taking On Starbucks (And Winning) - Product Review

The 19-Year-Old Taking On Starbucks (And Winning)

19-year-old Xavier Bonneau went from stocking grocery store shelves to selling out his own product. Now he's raising capital for a major retail push.

Food & Beverage
Fuel Your Goals: Delicious & Healthy Protein Snacks You Need to Try - Product Review

Fuel Your Goals: Delicious & Healthy Protein Snacks You Need to Try

Upgrade your snack game! Find healthy, high-protein snacks like bars, energy balls, jerky & unique drinks. Fuel your body right.

Food & Beverage
Best Tech Gadgets for Everyday Use in 2025 - Product Review

Best Tech Gadgets for Everyday Use in 2025

Discover the most innovative tech gadgets that are transforming daily life and enhancing productivity in 2025.

Tech
Stylish Travel and Everyday Carry Essentials for 2025 - Product Review

Stylish Travel and Everyday Carry Essentials for 2025

Discover the perfect blend of form and function with these premium travel gear and everyday carry items that make life on the move more organized and stylish.

Travel
Premium Sports and Fitness Gear for Peak Performance - Product Review

Premium Sports and Fitness Gear for Peak Performance

Elevate your athletic performance with these high-quality sports and fitness products designed for comfort, durability, and excellence.

Sports

The Modhaus Upright Two MagSafe Phone Stand in walnut and charcoal concrete, reach to hold an iPhone at an ergonomic viewing angle on a desk. - Product Review

Modhaus Upright Two MagSafe Phone Stand

This walnut and concrete phone stand turns your iPhone charger into desk art. Real materials, perfect angles, zero plastic. $79.

Tech
A tub of Momentous Plant Protein Powder in its clean, minimalist packaging, with a scoop of the fine powder next to it. - Product Review

Momentous Plant Protein Powder

Pro athletes trust this plant protein powder for a reason. NSF tested, tastes amazing, and won't make you bloated. $65.

Food & Beverage
A pair of Fhade Hybrid Golf Shoes, showcasing their modern sneaker style and spikeless traction pattern, resting on the grass of a golf course. - Product Review

Fhade Hybrid Golf Shoe

Tee off in style—Fhade’s hybrid golf shoe blends performance and fashion on and off the green. $129.

Gear
A BOLD BAR Mocha Energy Bar unwrapped on a clean surface, showing its chocolate coating and chewy interior texture. - Product Review

BOLD BAR Mocha Energy Bar

Fuel your hustle with BOLD BAR’s mocha energy bar—high protein, real caffeine, bold taste. Box of 12. $36

Food & Beverage
A sleek, modern bottle of Slam Lotion Men's Scented Sunscreen Spray on a beach towel with sunglasses and the ocean in the background. - Product Review

Slam Lotion Men's Scented Sunscreen Spray

Light, non-greasy, reef-safe, and smells incredible—Slam Lotion’s suncream is like sunscreen and cologne had a baby. $24

Gear
A bowl filled with the colorful, crunchy, and irregularly shaped Hormbles Chormbles candy, with a Sampler Pack bag next to it. - Product Review

Hormbles Chormbles Power Candy Sampler Pack

Sweet, sour, crunchy—Hormbles Chormbles bring a wild mix of flavors in one snackable pack. Try the sampler. $17

Food & Beverage
A pair of Loop Experience earplugs in a sleek metallic finish, shown next to their small, round carrying case. - Product Review

Loop Experience Stylish Concert Earplugs

Block out the noise, not the experience—Loop’s sleek earplugs reduce volume while keeping sound quality and your fit looking fresh. $35

Gear
A toddler holding a small golf club from the Rana Golf Toddler Golf Set, with the stylish, lightweight stand bag next to them on a green. - Product Review

Rana Golf Toddler Golf Bag

Tee off early—Rana Golf’s toddler bag is built for tiny players ready to hit the greens. Includes clubs. $149

Gear
A variety of Jacked Granny Clean Protein Bars with different colorful wrappers, and one bar unwrapped to show its texture and inclusions. - Product Review

Jacked Granny Clean Protein Bars

Don’t let the name fool you—Jacked Granny’s protein bars pack bold flavors and serious nutrition. Box of 10. $33

Food & Beverage
The small, discreet Sun-A-Wear UV Tracker sensor clipped onto the collar of a person's shirt while they are outdoors. - Product Review

Sun-A-Wear UV Tracker and App

Stay sun-smart with Sun-A-Wear’s UV tracker—real-time sun exposure data synced to your phone. $89

Tech
A Toto Foods Cinnamon Roll Cookie on a stylish plate, showing its soft-baked texture and a drizzle of creamy frosting. - Product Review

Toto Foods Cinnamon Roll Cookie

Indulge in the gooey goodness of Toto's cinnamon roll cookie—vegan, gluten-free, and packed with superfoods. $33

Food & Beverage
A pair of Ozlo Sleepbuds in their smart charging case, highlighting their small, discreet, and ergonomic design. - Product Review

Ozlo Sleepbuds - Bluetooth Sleep Earbuds

Block out noise and drift into restful sleep with Ozlo Sleepbuds. Features include biometric sensors and up to 10 hours of playback. $349.

Tech
A JonnyPops Organic Star-Spangled Flag Pop held up against a summer background, showing its distinct red, white, and blue layers. - Product Review

JonnyPops Organic Star-Spangled Flag Pops

Celebrate summer with these organic, dairy-free pops featuring cherry, lemon, and blue raspberry layers. Only 45 calories per pop. $6.

Food & Beverage
The Kodak Ektar H35N Half Frame Film Camera in a stylish color, held in hand, with a strip of 35mm film showing the vertical half-frame exposures. - Product Review

Kodak Ektar H35N Half Frame Film Camera Kit

Capture more in style—Kodak’s Ektar H35N delivers vibrant half-frame film shots with retro flair and modern convenience. $79

Tech
A clear plastic tub of Grillo's Pickles Dill Spears, showing the fresh garlic cloves and dill sprigs floating in the brine with the crisp-looking spears. - Product Review

Grillo's Pickles Spears - Original Dill

Grillo’s Dill Spears: crisp, garden-fresh, and made with a 100-year-old recipe. The OG pickle experience. $8

Food & Beverage
The Grovemade Hand-Finished Wood Standing Desk in solid walnut, set up in a stylish, minimalist home office with matching accessories. - Product Review

Grovemade Hand-Finished Wood Standing Desk

Redefine your workstation with Grovemade’s wood standing desk—crafted for comfort, style, and durability. $1,200

Gear